You’re paying too much for your Advertising!
How do we do it?
After all, why pay more for the same Ad, in the same place, on the same day?
Admatic allows you to buy your media direct. So we cut out the middleman, saving you money by taking out their high margins and buying wholesale. We don’t accept media kickbacks/AVBs/LTAS from any Media owner, unlike competitors, to “recommend” or prefer their media over others.
So you save money.
We buy wholesale direct (no commissions, no LTA/AVB buying deals). And, we give you all the advice you need for free!
No Fees. Ever. We never charge you fees, unlike competitors.
- You just browse the media choice you want (or use the chatbot) from the relevant media section on the homepage or here https://app.admatic.ie/catalog You’ll see the discounted price, you just click to book it 24/7 even if it’s appearing in the future. You only pay today’s prices and avoid any rate increases.
- Then you pay for it at the discounted wholesale rate shown, in seconds online and receive an invoice/receipt instantly. If it’s over 5k, we invoice you.
- You can then upload your Ad copy onto the platform under your private Dashboard so you’ll always be able to track your Ads. But that’s an option, not a requirement. The Dashboard is free but honestly, worth it.
Admatic is simple. Faster, Better, Cheaper.
It’s Faster because it’s ‘always on’ 24/7 online and we’re here to support you 24/7 when others are closed, such as on weekends.
It’s Better because you get your own strictly private Dashboard to manage your bookings and all of your Ad copy.
It’s Cheaper because we’ve reduced Agency margins and because of our wholesale buying power.
You might enjoy our 11 episode new Podcast, ‘The Story of Advertising’ here https://www.buzzsprout.com/2402204
Click the video below to understand what we do.
An Irish family business.
Admatic is an irish owned family business in name and in ethos, formed by highly experienced ex-Ad Agency people and are supported by the resources of a large worldwide PLC Media Agency/Agencies.
We do NOT disclose existing Clients publicly without their express permission.
Our CEO Stuart Fogarty – a second-generation Adman.
Former President and Fellow of The Advertising Institute (FIAPI), Board Member and Fellow of The Marketing Institute (FMII), Board member EAAA, Chairman of The Advertising Press Club, Board member of The Publicity Club, Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising, Co-Founder of CORE Media Ireland’s largest Media Agency, Co-Founder of Digital Agency ICAN, Co-Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works) and Streamabout.com, The Video Agency.
Admatic in the News
Our CEO in the News IMJ https://www.adworld.ie/2022/01/21/new-adtech-platform-admatic-officially-launched-in-irish-market/
Irish Times ‘Disrupting Advertising’ Podcast click herehttps://www.irishtimes.com/podcasts/inside-business/ad-man-stuart-fogarty-on-disrupting-the-irish-market/
Business Plus https://businessplus.ie/news/admatic-staurt-fogarty
Comments on Advertising IMJ https://www.adworld.ie/2020/10/02/opinion-the-lessons-of-history-need-to-be-heeded/
Irish Independent ‘Expert’ warns about RTE Late Latehttps://www.independent.ie/entertainment/television/expert-warns-rte-that-advertisers-for-the-late-late-show-are-nervy-over-speculation/a725267936.html
Sunday Indo ‘Whistleblower’ identifies media kickbacks of 50m+ to Agencies from RTEhttps://www.independent.ie/irish-news/rte-scandal-whistleblower-claims-broadcaster-gave-kickbacks-of-50m-to-ad-agencies/a848924733.html
Our Guaranteed Pricing
Some Media like TV, you have to enquire because there’s no ‘ratecard’ as such.
Our discounts and live media cost shown, are guaranteed at your time of booking/purchase even if you’re buying media up to 12 months ahead (with TV an exception). We will ALWAYS try and do even better for you after booking, with bonuses.
You book per appearance day on the drop down Calendar or for ‘packages’ by week, starting Monday. You’ll see them all in your cart, where you pay from. Check it first to be sure! If it’s wrong, it’s probably that you’ve booked extra days. You will then have your own Dashboard to manage all of your bookings.
If there’s a problem, don’t worry, we will sort it out for you.
So we estimate and guarantee our discounted price based on current buying rates as shown. If you advance buy, you only pay that price at booking even if prices increase further before your Ad appears.
So by booking now, we get the best market wholesale prices at the time of your booking and hence your rate is protected at the time of buying. Book early too if you can (8/6 weeks in advance) and you’ll do even better (and notably for Virgin/RTE ‘Advance Booking AB’ deadlines) so you’ll save even more – if you can.
How We Take Payment
For media under 5k, you can pay by Credit Card instantly on the platform via Stripe OR, we can send you an Invoice for EFT (transfer). For bookings over 5k, we Invoice you. Payment is received before publication and invoice/receipt sent automatically to your registered email.
Remember too, when you book today for any time in the future, that rate applies EVEN IF MEDIA INCREASES THEIR PRICES. Booking now, hedges future price rises.
If you ‘enquire now’ payment is not taken and we respond to you to confirm first. But therefore, a booking is not confirmed until payment is received. We do accept Crypto.
All bookings are subject to availability, which is normally a non issue. However, it may be for key TV shows (Sports) or key media positions. If that should happen, we will refund you in full immediately, if it can’t be resolved.
VAT Exclusive, VAT Invoice
All costs are shown as VAT exclusive which is currently charged @23%. Once you’ve bought media, we will then send you a confirmation email and a VAT invoice automatically to the email you registered with, within minutes. Vat Exempt? No problem, just let us know.
How to supply your Ad copy
We/you must supply Ad copy to each of the media owners you select in time (copy deadlines). Just upload your Ad/s onto this platform in your Dashboard and that’s it done. Or, send it by WeTransfer and we’ll take it from there, or your Agency will know how to send to media – but once you book, we will always be in touch.
Do note the need for TV/Radio Copy Clearance. Or, If you want us to create Advertising, no problem. It’s important to have your Ad ready, before booking media if the campaign is starting close to publication or air date.
If you cancel an Ad booking
That happens so don’t panic!
If you need to cancel a booking, media owners (not us) can/may charge a cancellation fee unfortunately. Sometimes 50% of the original cost, sometimes more, but that fee will depend on the time you cancel before your advertising is due to appear. The earlier you cancel, the less the cancel fee. The later you cancel, the more the fee.
If you are simply moving dates (postponement) that is considered more favourably and usually doesn’t have a fee.
If your Ad is refused, because all Media Owners always have the right to refuse your copy or your booking, although this is most unusual, it normally relates to products that are in breach of advertising codes. If that should happen, we will refund you in full without quibble. Or, if you prefer, set about finding the issues and fixing them for you.
Using different commercial lengths on Radio/TV
All costs are based on 30 second lengths which is probably 95%+ of all commercials. If you wish to use other lengths, you can of course, but you need to convert the 30 second cost as shown below as a percentage cost of the 30 second rate.
Price Conversion from 30” Rates for all media
Seconds/Factor: 5s/50% 10s/50% 15s/70% 20s/80% 25s/100% 30s/100% 35s/+133% 40s/+133% 50s/+167% 60s/+200%
Need help now?
We want you to ask us! We’re very experienced in helping Advertisers achieve better Advertising. If you’re stuck, don’t give up, call us or see our zoom help. 085 7100458, stuart@Admatic.ie
If you’re a large Advertiser with multiple Ad buyers, we can set up your own Admatic branded internal platform too. For Design/PR/Promotions/Marketing/Creative Agencies too, we can provide Admatic as your own internal branded system providing bespoke information and your potential to substantially earn from media buying.