You’ll see data on each station as you browse but 78% of the Irish population (3.1m) listen to Radio every day and for an average of 4 hours.
71% of 15-34’s tune in every day and radio accounts for 66.5% of their time spent listening to audio, with 51% Female and 49% male, and 82% of Housekeepers tune in daily.
Radio listening in Ireland is split 64/36 urban and rural respectively, and radio stations across Ireland have over 11.3 million social media connections across Facebook, Instagram, Twitter and Snapchat so you/we can also use that. They’re generally happy to sell it as part of any media buying (!)
A recent JNLR (the Joint National Listenership Research which is an industry research project conducted on behalf of the Irish radio industry) shows Radio is a key medium for Irish people with 78% (3.18m) of the total adult population tuning in daily.
See the 3 reports on these links here
654ced6382df430165b2c634_JNLR-Sales House Report 2023-3 (FINAL)-2
UM JNLR detailed Q2 2022 vs Q2 2023
The Irish Audio Market Report 2023-24
The report shows that radio enjoys huge audience numbers with 79% of Irish adults and 68% of 15-34 year olds listening to radio every week. The main highlights are as follows:
The latest JNLR audience figures released today show that the daily radio audience is at 3.35 million listeners, growing by a further 31,000 listeners and up 176,000 listeners over the past 2 years.
The JNLR report, covering the period October ‘22 to September ‘23 shows that Radio enjoys huge listenership with 92% of Irish adults and 88% of 15–34-year-oldslistening to radio every week.
The daily listenership levels are also hugely impressive with the daily audience growing by a further 31,000 compared the previous research period (July ‘22 –June ’23), with over 3.35 million adults listening to radio every single weekday, a record in recent years. Listenership for 15–34-year-olds also increased with 71% of this age group listening every weekday, an uplift of 12,000 listeners compared to the previous research period. Listening levels to local and regional radio continues to be very strong with almost 2.2 million adults listen to their local or regional station every single weekday.
Radio is enjoying an unprecedented boom period with continual increases in overall audience levels. The latest daily audience levels of 3.35 million represents an increase in 176,000 listeners on an average weekday, when compared to the same period 2 years ago (October ’20 – October ’21).
The ability to access content easily and the quality and popularity of Irish radio means that this latest JNLR shows that the average adult is listening to radio content for over 4 hours each day.
The recently published Irish Audio Report which looks at total audio listening shows that live radio dominates with a 74% share of total listening. Music streaming has a 12% share of listening while YouTube Music and Podcasts have a7% and 3% share respectively.
(And remember we’ve great RTE Radio deals which you’ll see in our Radio section off the homepage! You’ll not buy RTE Radio for less anywhere – including from RTE!)
You can see Universal McCann’s take on it in our ‘News’ section but here’s RTE’s take too and to be fair, they are still dominant as you’ll see in the Top 20 listening of programmes https://about.rte.ie/2022/11/10/latest-jnlr-radio-listenership-figures-released/
Radio lengths are generally accepted as 15, 30 or 60 seconds long. 30 Second Radio commercials represent probably 95% of all Radio Commercial lengths as are costed in the radio section on the homepage (most Radio costs are therefore based on 30 seconds).
Other lengths are not exactly pro-rata in cost terms and you can see a length cost converter in our ‘How Admatic works’ section if you want to use a different length. Shorter (10 or 15 second commercials) are of course, great for frequency (more spots).
You can buy individual spots in particular shows, or, you can buy Packages or both (!).
Most Radio airtime is sold as a ‘Package’ (number of spots at one price and usually in groups of 14, 21, 28 and 35 spot packages).
Primarily there are two types. Prime Time Packages which feature prime broadcast times normally 7am-7pm and are consequently more expensive than Total Audience Packages (TAP) which have a wider broadcast time spread, normally 6am-midnight.
But you can bolster a package by selecting key high-profile spots in key shows notably on RTE Radio One for example. Always good if you need to advise an internal/trade audience to listen in to the start of the campaign by having a guaranteed fixed spot/s.
Generally TAP (Total Audience Packages) offer better value but you can buy it all in the radio section on the homepage.
Our low prices are guaranteed as shown for bookings up to 12 months, so book now ahead at these prices because they will increase (yes, we’ve been advised) but we’ll always try to do even better for you and secure some extra bonus airtime where we can, after booking.
