Outdoor OOH

There’s a lot you’ll see from our homepage live pricing (click outdoor there), so take your time because Outdoor Advertising (or ‘OOH’ Out of Home as it’s called now) comes in a huge variety of shapes, sizes, and opportunities. Not just Posters on streets, at bus stops but also in cinemas, gyms, on the Luas, on Buses, on the DART. It’s all covered there.

It’s generally more expensive than Print, Radio and Digital because you need multiple posters to create impact, but the real issue is delivery time. It takes time to have your posters designed, ready, printed and posted, so it’s not a response medium but rather, a long-term brand awareness choice although, their new Digital formats (DOOH) are changing that. Site lists too, we supply in advance for discussion but availability is always key. You may not always get the exact site you’re looking for if it has been bought by another Advertiser.

That said, Poster/Outdoor Advertising is up for 24 hours and a great for continuous brand Advertising presence in key locations that other media cannot reach. You can literally get your message into the local actual streets/areas that count for your product. During Covid and probably during the future, new hybrid working, means walking has become a new sport and so, Outdoor Advertising has and will have, more exposure.

As us on 085 7100458 and we’ll guide you through the Outdoor landscape.

Or Buy Outdoor Wholesale rates, click here! https://app.admatic.ie/catalog/outdoor/b43381b8-67ec-4ee5-9c63-ba9c8a53c4e4

The Two Week 14 day Cycle

In nearly all cases, Outdoor is sold on two-week cycles except where we say it. So, each campaign starts on a Monday of a particular week which has a number (26 cycles) as you’ll see here. You can’t start Outdoor Advertising mid cycle. Here are the 2022 Cycle dates.

Cycle 1 3rd Jan – 16th, Cycle 2 Jan 17th Jan – 30th Jan, Cycle 3 31st Jan – 13th Feb, Cycle 4 14th Feb – 27rd,
Cycle 5 Feb 28th Feb – 13th Mar, Cycle 6 14th Mar – 27th Mar, Cycle 7 28th Mar – 10th Apr, Cycle 8 11th Apr – 24th Apr,
Cycle 9 25th Apr – 8th May, Cycle 10 9th May – 22nd May 23rd, Cycle 11 May – 5th Jun, Cycle 12 6th Jun – 19th Jun,
Cycle 13 20th Jun – 3rd Jul, Cycle 14 4th Jul – 17th July, Cycle 15 18th Jul – 31st Jul, Cycle 16 1st Aug – 14th Aug,
Cycle 17 15th Aug – 28th, Cycle 18 Aug 29th Aug – 11th Sept, Cycle 19 12th Sept – 25th, Cycle 20 26th Sept – 9th Oct,
Cycle 21 10th Oct – 23rd Oct, Cycle 22 24th Oct – 6th Nov, Cycle 23 7th Nov – 20th Nov, Cycle 24 21st Nov – 4th Dec,
Cycle 25 5th Dec – 18th Dec, Cycle 26 19th Dec – 1st Jan.

Digital Posters (DOOH)

As you’ll see, most poster formats are moving towards digital (rather than printed posters) and that does transform OOH into a response medium, even allowing you to change copy during your booking times (within the ‘cycles’). This digitalisation of Outdoor, will transform the business and they’ve even a new name for that – DOOH – Digital Out of Home. The Outdoor industry likes having multiple brands, multiple formats, multiple rates….so please tread carefully to be sure you know what you’re buying. It is simply, very confusing we know, but we’re doing it a long time – happy to help.

Main Large Posters

The main street ‘billboard’ posters come in three key sizes – 96 sheets (largest), 48 Sheet (most common) and 6 Sheet (Adshel Bus shelter size). These are generally nationally placed on sites across the country, but remember, you have to allow time for printing your poster and for the contractor to ‘post’ your poster on the site (which may be affected by bad weather) unless you’re choosing a digital option. For traditional posters therefore, the timeframe depends, but normally Admatic suggests, allow 2/4 weeks for that booking process unless you have your posters ready to go already.

Targeting Shoppers

There’s also a lot of other opportunities as you’ll see to reach Shoppers on-street and in front of or inside, stores. See Invision Posters, Mallboxes, Adboxes, Tesco Live, Adtowers and Town Centres from the Outdoor section on the homepage with live discounted pricing.

Targeting Commuters

Transport Advertising (DART, Luas, Dublin Bus, Bus Eireann). There’s great opportunities to advertise on Buses, Luas and Dart as well as transport related sites such as Railway bridges (and the new digital formats just introduced on Bridges). See them all in the homepage Outdoor booking section.

Pricing

There is different pricing every cycle, so prices change by time of advertising and of course, where (the site) they’re placed. It’s complicated (but really it shouldn’t be), so we’ve tried to simplify it but do ask us. The other issue to consider is the shorter evenings in the Winter months (hence shorter daylight viewability) but most posters are now illuminated anyway.

Poster Creation and Printing

If you need help designing or printing posters see our ‘Creating your Advertising’ tab on the homepage. Yes, we can.

Need any help now?

We want you to ask us! So please just do it. We’re very experienced in helping Advertisers achieve better Advertising. If you’re stuck, don’t give up.

stuart@admatic.ie