Outdoor OOH/DOOH
OOH is busy for Q3/Q4 2023 so early booking now is essential…..you do have to book and then, see site lists, which we know is very frustrating but unfortunately without booking at this stage you’ll have availability problems. When you book, the Contractor then ‘calls in the options’ which means you jump over those who have “pencilled” sites.
There’s a lot you’ll see from our homepage live pricing (click outdoor there), so take your time because Outdoor Advertising (or ‘OOH’ Out of Home as it’s called now) comes in a huge variety of shapes, sizes, and opportunities. Digital Outdoor is called DOOH where instead of printed posters, it’s normally a 10 second Ad, rotated (‘looped’) once every 60 seconds, for 24 hours a day for two weeks. All outdoor is bought in two-week cycles and you’ll see the 2023 dates below, starting always on Mondays (but allow 2/3 days for poster postings).
It’s not just Posters on streets, at bus stops but also in cinemas, gyms, on the Luas, on Buses, on the DART. It’s all covered here.
Outdoor is generally more expensive than Print, Radio and Digital because you need multiple posters to create impact, but the real issue is delivery time. It takes time to have your posters designed, ready, printed and posted, so it’s not a response medium but rather, a long-term brand awareness choice although, their Digital formats (DOOH) are changing that. But Outdoor lets you advertise in specific areas that other media does not reach and it’s seeing a positive ‘bounce’ for 2023.
Site lists too, we supply in advance for discussion but availability is always key. You may not always get the exact site you’re looking for if it has been bought by another Advertiser.
That said, Poster/Outdoor Advertising is up for 24 hours and a great for continuous brand Advertising presence in key locations that other media cannot reach. You can literally get your message into the local actual streets/areas that count for your product. Probably in the future, new hybrid working, means walking has become a new sport and so, Outdoor Advertising has and will have, more exposure.
As us on 085 7100458 and we’ll guide you through the Outdoor landscape.
Or Buy Outdoor Wholesale rates, click here! https://app.admatic.ie/catalog/outdoor/b43381b8-67ec-4ee5-9c63-ba9c8a53c4e4