VOD is Video-on-demand and BVOD is Broadcasters catch up players. Great analysis here for all stations on who watches and what does well. It’s a relatively inexpensive TV model and a great boost to linear TV advertising too. OMD_BVOD_Overview_2026      

Top 20 Programmes Jan-August 2026 Adults

VMTV Nations Opps – November

Drama on RTE Sponsorship Q4

Late Late Toy Show Packages 2026 (1)

From Irish Times:   With Katie Taylor’s last fight set to take place in Croke Park on Saturday, September 5, RTÉ has unveiled a new advertising package around the much-anticipated event, as she takes on Flora Pili in what the broadcaster is billing as one of the most significant sporting events in Irish history. The […]

From MediaPlus Irish television advertising revenue increased 3% during the first half of the year to €136.5m, figures from TAM Ireland show. The total accounts for revenue generated for advertising on linear television, product placement, advertising-funded programming and broadcaster catch-up and on demand services (BVOD). BVOD saw the strongest growth, growing 12% year-on-year, while linear […]

From Adworld RTÉ’s advertising and sponsorship revenues across television, radio, digital platforms and the RTÉ Guide totalled €121.1m last year, according to the broadcaster’s annual report for 2025. This is broadly unchanged from the €121.3m in 2024. Advertising and sponsorship accounted for as much as 76% of RTÉ’s total commercial income. According to the annual […]

From Adworld The Institute of Advertising Practitioners in Ireland (IAPI) has rebranded as the Creative & Communications Association. According to the organisation, the rebrand reflects “the evolution of Ireland’s creative and communications industries and the increasingly integrated way agencies and consultancies operate today.” According to Siobhan Masterson, CEO, the new name “reflects this changing landscape, […]