Latest Ad News
Would you watch ads on a streaming service if it meant paying less for your subscription?
From The Journal: Netflix is introducing a new subscription tier, which will include ads, in Ireland from next year. NETFLIX HAS ANNOUNCED that it will introduce an ad-supported subscription tier to its Irish platform from next year. The streaming giant is rolling out the lower-cost option in several new countries, after already launching it in […]
Rupert Murdoch’s Irish radio group reports advertising revenue fall
From irish Indo Onic Audio reports loss of €3.58m for the year, with group directors saying economic conditions were ‘turbulent’ The company behind Dublin radio stations Q102 and FM104, plus LMFM and Cork’s 96FM, has reported a fall in advertising revenue for its last financial year. Onic Audio, which is ultimately owned by Rupert Murdoch’s […]
Adman Ken Flynn remembered by Breandán O’Broin
From Marketing (And I remember Flynner from Arrow, he was the F in DDFH&B and always at the Kinsale Festival, you’d find him drawing outside The Spaniard. Legend of Advertising). A burst of unrivalled creative energy swept through Irish advertising from the nineteen sixties to the century’s end. Ken Flynn was one of its leading […]
TV Revenues Rise by 3% in Q1 of 2026
From Adworld TV advertising revenue in Ireland recorded a strong start to the year, rising 3% year-on-year in Q1 2026 to €69.5m, according to figures compiled by Guardian Management Accounting on behalf of TAM Ireland. Accoding to the TAM Ireland figures, growth was delivered across both linear and broadcaster video on demand (BVOD). TAM Ireland […]
dmg media Acquires WLR
From Adworld: dmg media Ireland has officially acquired a majority shareholding in Waterford radio station WLR. The acquisition sees WLR join dmg media Ireland’s expanding portfolio of media brands and further strengthens the group’s position as a multi‑platform media company, now operating across four core pillars: newspapers, consumer digital, B2B and broadcast. The deal was […]
Michael Maughan RIP
A legend in the Ad business. From Autotrade: The former Executive Chairman of the Gowan Group, Michael Maughan, passed away on Thursday, 26th March 2026, at the age of 88 following a short illness. He was an astute business man and a larger than life character. Born on 19th May, 1938, he was the […]
Newest Old Rules of Marketing – Excellent article well worth a read…and understanding….
From Business Plus: For the last decade, the marketing industry has been chasing a ghost, writes Chris Cashen. Seduced by the promise of perfect attribution and granular targeting, we’ve poured billions into a digital ecosystem that rewards short-term clicks over long-term value. The result? A crisis of effectiveness. Advertising has become forgettable, brands have become […]
Blinder and Piranha Bar Among Kinsale Sharks Winners
From TG4/IFTN A TV commercial for the ISPCC and an animated Olympics sting for Cadbury were among the big winners at the Kinsale Sharks advertising festival over the weekend. The industry event saw a number of creatives celebrate the best of the year’s work in advertising and included commercials broadcast on television and in cinemas. […]
From Snapchat to Tinder – new figures reveal the millions spent by government departments on social media ads
Departments have cut down on their use of X in the last three years. Government departments have spent millions on social media advertising and campaigns over the last 10 years, but have cut down on their use of X for ads almost entirely. New figures have revealed that more than €2m was spent on advertising […]
Minister O’Donovan to publish Media Regulation Bill
From: Department of Culture, Communications and Sport Published on: 19 February 2026 Last updated on: 19 February 2026 Minister for Culture, Communications and Sport Patrick O’Donovan has received Government approval to publish the Media Regulation Bill. The Bill will implement the main provisions of the European Media Freedom Act (EMFA) in Ireland. EMFA is an […]
