From Adworld: dmg media Ireland has officially acquired a majority shareholding in Waterford radio station WLR. The acquisition sees WLR join dmg media Ireland’s expanding portfolio of media brands and further strengthens the group’s position as a multi‑platform media company, now operating across four core pillars: newspapers, consumer digital, B2B and broadcast. The deal was […]

A legend in the Ad business. From Autotrade:   The former Executive Chairman of the Gowan Group, Michael Maughan, passed away on Thursday, 26th March 2026, at the age of 88 following a short illness. He was an astute business man and a larger than life character. Born on 19th May, 1938, he was the […]

From Business Plus: For the last decade, the marketing industry has been chasing a ghost, writes Chris Cashen. Seduced by the promise of perfect attribution and granular targeting, we’ve poured billions into a digital ecosystem that rewards short-term clicks over long-term value. The result? A crisis of effectiveness. Advertising has become forgettable, brands have become […]

From TG4/IFTN A TV commercial for the ISPCC and an animated Olympics sting for Cadbury were among the big winners at the Kinsale Sharks advertising festival over the weekend. The industry event saw a number of creatives celebrate the best of the year’s work in advertising and included commercials broadcast on television and in cinemas. […]

Departments have cut down on their use of X in the last three years. Government departments have spent millions on social media advertising and campaigns over the last 10 years, but have cut down on their use of X for ads almost entirely. New figures have revealed that more than €2m was spent on advertising […]

From: Department of Culture, Communications and Sport Published on: 19 February 2026 Last updated on: 19 February 2026 Minister for Culture, Communications and Sport Patrick O’Donovan has received Government approval to publish the Media Regulation Bill. The Bill will implement the main provisions of the European Media Freedom Act (EMFA) in Ireland. EMFA is an […]

From RTE; Social media platforms made €32m in revenue last year from scam ads targeting consumers in Ireland, according to new research. The study was commissioned by online banking platform Revolut and was conducted by Juniper Research. It found that in the Irish market, the average amount lost per scam social media ad is just […]

Admatic Comment: This is really interesting by Hugh Linehan. AI searches are becoming much more common notably by younger users and a consequence of that, will be to reduce clicks on paid Search for Google (such as PPC). Open AI is a Google threat to Google’s search advertising monopoly. And now Open AI is taking […]

From Adworld The Association of Advertisers in Ireland (AAI) has appointed Energia marketing director Geoff Codd as its new president, with McDonald’s Media Lead for the UK and Ireland Jennifer Power named vice-president. Codd takes up the presidency for a two-year term, which also includes the organisation’s  75th anniversary. He has worked with Energia since […]

From Irish Times Marketing and advertising budgets are often the first casualties during times of economic stress. Profits at the company behind the Irish arm of advertising group Publicis grew 12 per cent in 2024 to more than €4.5 million, its accounts show. Publicis, which includes the ESB, Heineken, the HSE, and Virgin Media among […]