Opportunities & News.

From Adworld March 10 - NewsBrands Ireland has rolled out a new print and digital campaign to highlight the fact that 82% of Irish adults read a print or online news title every week. Running in both print and online, the campaign, designed by the News Ireland STUDIO team. According to NewsBrands Ireland research from Kantar TGI ‘s Republic of ...

March 7th - The new JNLR Q4 data is here! As you may already know, JNLR is the Joint National Listenership Research which is an industry research project conducted on behalf of the Irish radio industry. Radio is still a key medium for Irish people with 78% (3.2m) of the total adult population tuning in daily. The report shows that radio ...

March 1st - There's lots here too. Report by Luke Reaper on the "resilient Irish" as things tighten and a new three-part docuseries will launch on Sky Crime on Sunday, 5 March. Dublin Narcos tells the story of the increase in addiction, violence, and organised crime during 1980s and 1990s. The new Virgin Media (ironically) own take on a summer ...

February 20th - Given the unpopularity (!) about having to Register in order to book media, we have dropped it. So now you just book and pay for media without the need to join. That said, once you do, you'll receive a message suggesting you sign in for your Dashboard. Yes it's free, always has been, always will be. You ...

Feb 20th - Irish soccer, huge audiences and The Euros are BIG on RTE 2. So RTE have a sponsorship package but it's a big ask - albeit negotiable. If you're interested in all of any of the matches, ask us. We'll do it for you. You'll see it all here. UEFA EURO 2024 Sponsorship Proposal

February 20th - This is the 'bible' of Radio listenership. It's a survey of all of those who listen to radio and therefore helps us and you, to target radio advertising. Slight changes but you'll see it all here. Considering Radio Advertising? Have a look but we know it too....085 7100458. JNLR-2022-2-(JUL'22)-Press Release-Final You'll also find comprehensive data here regarding ...

Feb 14 - Media News from our friends at UM. Great information on the Cost of Living issue, Virgin Media Spring Schedule, Six Nations rugby, OOH and Cinema. Worth a look! UM Newsletter Jan 23

Feb 7th from IMJ/Adworld. The Media Awards 2023 are now open for entry with the closing date for entries set for March 21 at 5pm. The gala black-tie Awards night will once again take place in the RDS on April 27 2023. This year the organisers have introduced a new category – the Best Sustainability Initiative. The category is open ...

John McGee Sunday Independent  February 05 2023  It’s hard to escape a conversation about advertising in 2023 without somebody mentioning the short-form video sharing platform that is TikTok. With around one billion users around the world and an estimated 2.5 million users in Ireland, the 10-year-old business has been slowly muscling its way into the social media advertising schedules, nibbling ...

Every booking before 5pm March 31st 2023 will receive a 200 euro All Gifts voucher delivered within 7 days to the email you registered with. You can see the vouchers here https://www.allgifts.ie So once you book, we ask for your email as normal to confirm the booking and that's the email your voucher will be sent to. You don't have ...

https://admatic.ie/2022/04/06/join-our-advertising-course/

From Adworld Jan 20th. But if you're interested in Six Nations packages - Ask us.  "With a big year in store for Irish rugby with the Guinness Six Nations kicking off in two weeks and the RWC2023 scheduled to take place in France later this year, a bit of broadcasting history was made off the field this week when Virgin ...

January 16th - When you book a Homepage Takeover on RTE.ie during the week (which includes News) each one costs 5k (down from 10k) AND you get 3 for the price of 2. Book 2 and get the third free! See it in our digital section or enquire stuart@admatic.ie, but remember, availability is always the issue if you want specific ...

A January Media Sale. Now there's a thing. And thanks to you all. It's now over since 5pm Friday 27th BUT look out for new February Offers this week! In our Sale it was: Buy Two get One Free on Radio. When you book 2 weeks on any station shown on the platform (including RTE) which would be 2 packages, ...

Looking back on 2022, our sales/turnovers stack up, more or less, as: Television Advertising 35% Radio Advertising 25% Digital 2o% Press 10% Outdoor 10%  Our Television spend (RTE, Virgin, TG4, Sky, C4) is a little distorted in that TV spends are higher - so whilst the overall value is high, the number of transactions is lower than say, Radio. More ...

Jan 1st From Business Plus: Live sport dominated Virgin Media Television’s top 20 most watched programmes of 2022, with the broadcaster garnering 17% share of viewing across the 15–44 demographic, a new high for the company. The most watched programme of 2022 was on 12th February when Ireland played France in their opening game in the Guinness Six Nations. Thirteen ...

November 22 from the great Ciaran Hancock Irish Times - The board of The Irish Times has announced that group managing director Paul Mulvaney has decided to step down from the role. He will be replaced by Deirdre Veldon, who was most recently deputy editor of The Irish Times. Ms Veldon has held a number of senior editorial roles at ...

And to be honest, we're happy about this, although it will affect Media owners income. That said, it's worth it. Mind you, it doesn't apply to the Lottery which is...well.... From The Journal November 16. Gambling ads to be banned before 9pm watershed under new laws GAMBLING ADVERTS WILL not be allowed before a 9pm watershed, under new legislation approved by ...

We're delighted to be able to offer our Advertisers a new Advertising option on mobile. Ad Messenger delivers Ads across a whitelist of online publishers ensuring brand safety. It’s a scrolling ad format that delivers your message in a scrolling ‘breaking news’ style at the foot of mobile pages. See a demo here; https://admatic.myadmessenger.com/demotool/#/Qy8L8z It's easy and quick to ...

Bauer Media are the people who bought Communicorp (2021 talked about as being a '100 million deal') so they're Newstalk, Today FM, 98FM etc owners and now they've added RED FM. You can read about that station in the Radio section (and buy spots!) but basically it's Cork 'younger' station versus 96fm. The Irish Times had acquired nearly 18% in ...

If you're running a Radio Station, you can't underestimate the power of The JNLR for your business. It basically determines how much Ad money you're getting to get before the next one because it measures audiences (listeners). The JNLR is the Joint National Listenership Research which is an industry research project conducted on behalf of the Irish radio industry. Radio is ...

From The Irish Times Oct 20 but reported by Bloomberg originally. You'll see another story in this feed from earlier this year about how SNAP is losing out to TIKTOK  - "Snap reported its slowest quarterly sales growth ever, saying that a decline in advertising spending on the platform continues to drag on results. Snap fell more than 25 per cent ...

From Adworld "The Media Awards 2023 will take place on Thursday April 27th in the RDS, Dublin, according to the organisers. The Awards will be open for entries on January 20th and will close for entries on March 10th. Recognising the importance of sustainability in our daily working lives, the organisers have also announced the introduction of the Best Sustainable Initiative category ...

Once you book media, you can then instantly upload your Ad copy (Press, Digital files, TV, Radio etc) directly onto Admatic here and it will always remain in your private Dashboard. Apart from the fact that it will be supplied to the media owner instantly, it also means you'll have access to your Ads in one Dashboard file. So you ...

Excellent Newsletter from UM Ireland (Mediabrands/IPG) which has insights on Advertising style during a slowdown ("There is a growing emphasis on price promotion and the marketing of special offers in some sectors as consumers shop around for deals"), the new Netflix ad models and more. Well worth the read from an excellent agency at that. UM_Newsletter - October 2022 (1)

Remember that on admatic.ie when you book media going forward (say for December/January/February etc) you pay the advertising price on the platform AT THE TIME YOU BOOK. So you therefore avoid any further price hikes and noting a potential deluge (which you'll see in news just below this) following recent advertising price rises at The Indo, Irish Times, various Radio ...

Don't worry because our discounts are still very strong, but that said on foot of the Indo (mediahuis), Irish Times Advertising price increases, now Radio stations are doing the same. But do remember Book early now to avoid further price rises. 98 FM, Spin, Spin SW, Today FM, Newstalk, IRadio, Beat, 4FM, have all increased their rates. Whilst at the ...

October 1. It is with incredulity that we post this news.....that the Indo, Sunday Indo, Herald and Irish Times have INCREASED their Ad rates (as shown on this platform). By about +15% despite readership being in a fatal tanking decline (so much so that the Mediahuis CEO suggests they may not even print a paper and move to full digital), ...

The launch of 'Youradnow' (? I know, I know but there you go) by Mediahuis for their titles as a Self Op, Self Serve Ad platform will worry the ad Agency sector. Albeit now only for family or planning notices, it's easy to see how it will be extended to full display for all inventory showing advertisers direct rates. And ...

NEW FREE VOUCHER to 'Thank you' on Offer! All bookings via Admatic before December 30th 2022 , receive a 100 euro 'All Gifts' Voucher. Every booking you make, we will send you the voucher to the email address you registered within 7 days to say thank you. Ideal for Christmas! See the voucher info here https://allgifts.ie

The Late Late Toy show, one of Ireland's big family nights in, with 88% of homes with kids watching last year and an audience of over 1.7m - but at a cost..... 40k per spot, 10k per giveaway, so it's becoming Ireland's most lucrative big family nights too. Ask us if you're interested. https://mediasales.rte.ie/wp-content/uploads/Late-Late-Toy-Show-2nd-Offer-V2.pdf  

From Adworld/IM SEPTEMBER Following on from the success the Love Island 2022- its most successful to date- Virgin Media Television (VMTV)  is seeking a sponsor for Season 9 and 10 of the popular series which will air in 2023.  As in previous years, interested parties are being asked to submit a sealed bid to VMTV by Friday October 7th.  The ...

From Adworld September TV advertising revenues in Ireland in the first half of 2022 rose by almost 7% year-on-year to €127m, according to newly published figures from TAM Ireland. The €127m reported in the first half of 2022 covers TV spot advertising, broadcaster video-on-demand and partnerships/sponsorships. TV’s strong performance this year compares with the €115.39m recorded in the first half ...

From The Irish Times September It’s not quite the Super Bowl — where 30-second advertising slots in the US football game can sell for $6.5 million (€6.5m) — but in terms of the ad rates in the Irish market and the clamouring demand from brands looking to buy into the seasonal extravaganza, the Late Late Toy Show is our Super ...

From Marketing.ie SEPTEMBER TAM Ireland reports a strong first half of the year for TV advertising with total revenue up by almost seven per cent year on year and an increase of 10 per cent on 2019 to €127 million. The revenue extends  across spot, video on demand and sponsored TV broadcast revenue. The average weekly reach of commercial TV ...

From Marketing.ie SEPTEMBER Cinema sales house Wide Eye Media has been rebranded to Pearl & Dean by its Irish parent company Deanforbes, which owns both businesses. WEM and P&D have been working closely together from a marketing perspective since 2015. The move will make the partnership official and establish brand consistency across the Republic of Ireland and the UK. Eoin ...

But Note - Direct Business up 40% and that's the switch we are seeing now. From RTE.... "Revenue for all radio operators in Ireland in the first six months of the year was up 18% on the same time last year, according to figures published by Radiocentre Ireland. The revenue data is based on the actual recorded revenues for each ...

New JNLR research July 2022 (radio).  From The Irish Independent here https://www.independent.ie/entertainment/radio/jnlr-figures-2fm-boss-says-replacing-louise-mcsharry-completely-justified-as-latest-radio-numbers-revealed-41874168.html Figures released under the Joint National Listenership Research (JNLR) show that the majority of RTÉ Radio 1’s weekday shows have increased their listenership while the big win for its sister station, 2FM, is with The Breakfast Show which is up 9,000 listeners to 123,000. Bauer Media’s Today FM is ...

From Marketing.ie June 2022. News Ireland has rolled out a new multi-channel nationwide campaign for The Irish Sun daily tabloid newspaper. News Corp says thesun.ie saw “significant growth” over the past 12 months, with monthly users increasing by 19 per cent from April last year to the end of April 2022. Over the same period, page views are said to ...

From The Examiner June 9th 2022.   RTÉ earned almost €5m in advertising revenue from its streaming player in 2020, despite the State broadcaster previously admitting it would likely cost "several million" in investment to bring it into line with international best standards. The RTÉ Player, whose poor performance has been repeatedly criticised by users and Oireachtas members, earned €4.945m ...

https://www.irishtimes.com/business/business-podcast/inside-business-ad-man-stuart-fogarty-on-disrupting-the-irish-market-1.4869310

As pandemic restrictions are lifted and Irish consumers return to some degree of normality, new research carried out by Radio Centre Ireland shows that 9 out of 10 adults listen to the radio every day. The research shows that during the pandemic, over a third of people changed their listening habits, largely due to working from home. This included listening ...

Mall Scene: James Byrne, marketing manager PML Group with this week’s Out \ Look on Out of Home.  Mall Scene – More than Shopping Centres In this week’s Out \ Look, we publish new research from our iQ programme ‘Mall Scene’ investigating retail trends amongst 300 Dubliners, aged 16-54. The findings suggest consumers look to shopping centres for far more ...

“Exterion Media in Ireland and Northern Ireland has re-branded as Global. Global is one of the largest media and entertainment companies in Europe and acquired Exterion Media in 2018 but the Irish operations continued to trade under the well-known Exterion brand. Since the 2018 acquisition, Global has grown its outdoor advertising portfolio across the island of Ireland as well as ...

The publisher of Mediahuis Ireland, Peter Vandermeersch, has hit out at RTÉ and claimed the broadcaster’s privileged position within the Irish media is, “Killing a little bit the entrepreneurship of the sector”. Mediahuis Ireland, which in 2019 purchased Independent News and Media, originates from Belgium and Mr Vandermeersch said the group was “amazed at the power of RTÉ” in Ireland. ...

Paddy Power cashes out of RTÉ live televised football deal ahead of new betting ads ban RTÉ has become the first high profile victim of new advertising rules, brought in ahead of gambling regulation, with Paddy Power ending its sponsorship of live televised football. The Flutter Entertainment-owned betting company sponsored the station’s 2021 international men’s soccer coverage, but yesterday confirmed ...

SEAN MURRAY Today, two more elements of the Public Health (Alcohol) Bill come into effect. The bill, which was passed by the Dáil in 2018, contains a number of provisions aimed at reducing alcohol harm in Ireland. Some of the measures are already in place, while there is no clear timeline for others. Here's a breakdown of the new measures, ...

TikTok surges ahead of Snapchat and Instagram in battle of app TikTok surges ahead of Snapchat and Instagram in battle of apps TikTok’s growing dominance among social media apps is underlined in new data on downloads in Ireland. The numbers of new users signing up to TikTok for the first time has increased more than 600 per cent since 2017, ...