From MediaPlus Irish television advertising revenue increased 3% during the first half of the year to €136.5m, figures from TAM Ireland show. The total accounts for revenue generated for advertising on linear television, product placement, advertising-funded programming and broadcaster catch-up and on demand services (BVOD). BVOD saw the strongest growth, growing 12% year-on-year, while linear […]

From Adworld RTÉ’s advertising and sponsorship revenues across television, radio, digital platforms and the RTÉ Guide totalled €121.1m last year, according to the broadcaster’s annual report for 2025. This is broadly unchanged from the €121.3m in 2024. Advertising and sponsorship accounted for as much as 76% of RTÉ’s total commercial income. According to the annual […]

From Adworld The Institute of Advertising Practitioners in Ireland (IAPI) has rebranded as the Creative & Communications Association. According to the organisation, the rebrand reflects “the evolution of Ireland’s creative and communications industries and the increasingly integrated way agencies and consultancies operate today.” According to Siobhan Masterson, CEO, the new name “reflects this changing landscape, […]

From Western People An average of 944,000 viewers, representing an 82% share of the available audience, tuned in to watch Mayo’s historic win after a 75 year wait to lift the Sam Maguire Cup. The peak minute at 17:11 had 1.1 million viewers. There have been 566,000 streams to date on RTÉ Player. The national […]

From Adworld Karen Preston, one of the leading lights in the Irish media and advertising industry over the last 20 years, is to step down as chief commercial officer of Mediahuis in October. Well-liked and well-known within the industry, Preston has played a central role in the transformation of Mediahuis Ireland’s commercial revenue model, helping […]

From RTE Fáilte Ireland is spending more than €10m on a campaign to encourage short breaks at home after domestic tourism hit a “flat” spot in 2025. The tourism authority paid out €2.46m developing its “Find Yourself” campaign, with €1.85m spent on videos and other promotional content. There was a further bill of €293,000 for […]

From BusinessPlus: The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley will again return as chair of Marketer of the Year. Dooley has been CEO at the AAI since 2013. He has extensive advertising experience working in agencies such as Irish International (now TBWA\Dublin), Wilson Hartnell (now Ogilvy) and Saatchi & […]

From Irish Times: A new report finds the ad industry has over-optimised for short term performance at the expense of building brand, authors Eva Zawol and Kelsey Tyson tell Inside Marketing’s Dave Winterlich If you’ve instinctively felt that attention doesn’t just drive clicks and short-term uplift, it builds long-term brand equity and sales growth, congratulations: […]

From The Journal: Netflix is introducing a new subscription tier, which will include ads, in Ireland from next year. NETFLIX HAS ANNOUNCED that it will introduce an ad-supported subscription tier to its Irish platform from next year. The streaming giant is rolling out the lower-cost option in several new countries, after already launching it in […]

From irish Indo Onic Audio reports loss of €3.58m for the year, with group directors saying economic conditions were ‘turbulent’ The company behind Dublin radio stations Q102 and FM104, plus LMFM and Cork’s 96FM, has reported a fall in advertising revenue for its last financial year. Onic Audio, which is ultimately owned by Rupert Murdoch’s […]