Read on….. admatic25_flyer_1

From The Examiner In what was a big year for Irish television, The Late Late Toy Show has yet again taken the top spot as the most-watched programme on Irish TV in 2024. Sport made up the remaining nine of the top 10 most-watched programmes, with the Guinness Six Nations, All-Ireland hurling and football finals […]

From Irish Independent A daytime broadcasting ban on alcohol advertising comes into effect from today, with ads for alcohol products restricted to certain time periods on TV and radio. The new watershed does not allow alcohol marketing on television from 3am to 9pm and on radio on weekdays between 3pm to 10am the following morning. […]

From The Independent Newstalk and Today FM owner Bauer Media Group has acquired outdoor advertisement company Clear Channel Europe-North in a $625m (€606m) deal. In addition to Ireland the deal includes operations in 12 markets including the UK, Belgium, Denmark and other European countries. The transaction is expected to close this year – subject to […]

It’s easy.       We already have discounted media prices on our platform and we haven’t increased them for the Sale. So if you book any media at those published prices we’ll give you a further 50% off in price or, if you prefer, an additional 50% in the same media. Just let is […]

From Business Plus A third (33%) of the 336 business leaders questioned for the B2Best research in February said they are more optimistic about the economy than they were a year ago. A further quarter (27%) said they saw no change in their optimism levels year-on-year while four in 10 businesses (40%) are less optimistic […]

From RTE A fresh start to 2025 with new faces, familiar voices and plenty of Irish music to keep us entertained through the winter days and nights. Non-stop weekend entertainment starts as always on Friday nights: Patrick Kielty rang in the new year for the nation with a star-studded guest line up and will continue […]

From Breaking News: A watershed ban on television and radio alcohol advertising is to be introduced next month when new legislation is enacted. The aim is to protect children from exposure to alcohol advertising and to break any positive associations that may exist between alcohol and lifestyle On January 10th, the hours permitted under the […]

From Marketing A new report for Bauer Media Audio Ireland (BMAI) provides an update on how consumers interact with and consume digital audio, connected tv and social media. In particular, it gives a glimpse at the inroads digital audio has made in daily lives where it now leads in terms of trust, authenticity and willingness […]

From Irish Times: Omnicom and Interpublic in talks to merge in $30bn-plus deal to create the world’s largest advertising agency (Admatic update December 12th – deal completed) The global advertising industry will surpass $1 trillion (€945 billion) in revenue for the first time this year, with Google, Meta, ByteDance, Amazon and Alibaba expected to earn […]