There is no quicker way to get your Advertising seen and to build a brand. Television advertising is the second highest medium used on this platform after Radio advertising. We’re experts in TV planning so please if you’re considering it, ask us now.
There are no ‘Rates’ as such because you buy audiences, not spots. But always, always, note the Advance Booking (AB) Deadlines shown below. If you book early, there are HUGE benefits in cost and availability. Normally and generally, 6/8 weeks out before airing.
Ask us now on 085 7100458 and we can guide you through TV.
Or enquire about TV Advertising by clicking here! https://app.admatic.ie/catalog/television
A typical current Campaign for 100k (400 Ratings) shown below.
You’ll typically have station splits (using various stations), ratings, coverage (1+ 60% means 60% of the target audience which in this case is housekeepers with kids, will see the ad) and 3+ 39% means 39% will see it 3 times or more.
An average OTS (opportunities to see) of 6.25 times is the average number of viewings. How many spots? Probably 3,000+ over 8 weeks.
20 second copy Station Splits example:
Total = 100%
400 ratings @ €114k *includes 10% bonus TVRs
Cover: 350 TVRs HW+CH
Official TAM figures for 2021 show that Television, occupied much of our leisure time, with the average person in a TV home watched 2 hours 40 mins of TV every day, an increase of 1% on 2019. Of course the ‘Covid effect’ had further increases in the stay-at-home viewing and perhaps most notably for HSE News updates. Oprah Winfrey’s interview with Harry and Meghan, the Duke and Duchess of Sussex, was the most-watched programme on Irish television between January and June 2021, securing 799,671 viewers for RTÉ2 on a Monday night in March. But of course, November’s Late Late Toy Show was the most watched programme on TV – 1.7m+ and about 88% of all Irish households with kids (and if you have kids, you’ll know that!)
You’ll see the latest Top 10 Programmes and Market Shares from this link but….The most recently published Reach and Station Share figures are always available here https://www.tamireland.ie/downloads/reach-and-share/