Press Advertising is the original of the species.
It was the first media which came into its own in the 1800s – long before Radio and TV – although some Outdoor (largely fly-posting) had existed earlier. The early ‘newspapers’ were hand bills that had a religious context originally. Newspapers had started to appear in Europe in the 1600’s basically as handwritten ‘news sheets’ notably in Venice from 1556 which had tended to talk about war news. Coupled too with news from the ‘town crier’ who verbally shouted the news through city streets. Hear ye, Hear ye.
The first real ‘newspapers’ had started in Germany in 1609 and the first English language newspaper appeared in Amsterdam 1620. The first French newspaper ‘La Gazette’ in 1631, then Newspapers in Portugal 1641 and in Spain 1661. The ‘London Gazette’ appeared in 1665 twice weekly and the first English daily newspaper started in 1702. In 1785 The London Times appeared, The Manchester Guardian in 1821. The Irish Times in 1859, The Irish Independent 1905.
They were an extremely limited way to advertise a product or brand, but newspapers ‘developed’ in the early 1900’s and so Newspaper owners began to see an opportunity, not just to charge readers for news, but to develop other new advertising income opportunities. The first Ad Agencies were in fact simply resellers of Press Advertising (what we’d now call ‘Media Brokers’) and didn’t do creative work.
You’ll find all Irish National Press titles to buy at discounted media rates from the homepage in our ‘Press’ section.
Ask us 085 7100458 and we’ll guide you through the Press landscape.
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