Advertising started long ago, ‘brands’ are generally accepted as being started by Egyptians in 2,700 BCE (Before the Common Era). At a simple level for sure, but back then when people wanted to identify their roaming livestock, they marked them with what was essentially, a symbol or a ‘logo’, using a ‘branding’ iron. A symbol […]

For Advertising to be effective, you must be clear about whom you want to talk to. (We do a zoom every Monday at 11am to answer any questions. Just book it on our zoom page within this platform). To plan, you start with a clear definition as to whom you’re targeting or in other words, […]