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What is a brand anyway?

Advertising started long ago, ‘brands’ are generally accepted as being started by Egyptians in 2,700 BCE (Before the Common Era). At a simple level for sure, but back then when people wanted to identify their roaming livestock, they marked them with what was essentially, a symbol or a ‘logo’, using a 'branding' iron. A symbol or identification mark, to differentiate ...

2022-01-18T12:43:14+00:00January 18, 2022|Advertising & Media Planning|

Who are you targeting?

For Advertising to be effective, you must be clear about whom you want to talk to. (We do a zoom every Monday at 11am to answer any questions. Just book it on our zoom page within this platform). To plan, you start with a clear definition as to whom you’re targeting or in other words, the social demographic groups/customers ...

2022-09-15T13:57:07+00:00January 18, 2022|Advertising & Media Planning|
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