It’s important to understand that you must compare ‘like with like’.
For example, Radio Total Audience Packages (TAP) versus Prime Time Packages which are dearer. Also to understand in comparison, our prices but also our offers (such as extra free advertising in May and a voucher). And lastly, to be clear, we’ll always do better for you on booking as well as managing the campaign and advising you.
We have no doubt some local advertisers get better deals locally – you might at any given time – but we’ll try and match it and it’s always better to have a professional eye too. The wrong Ad on the wrong station is frankly, a total waste of money too!