From Breaking News August 19th: Bauer Media Audio Ireland has today announced that it has entered into an agreement to acquire iRadio, the leading youth music station serving listeners spanning the North East, Midlands and North West. Bauer Media Audio Ireland now extends its total weekly radio reach to almost 1.9 million listeners. iRadio is […]

From IMJ Adworld August 8th (but we’re not surprised, it’s flying on Admatic) : The Irish radio advertising market continued to enjoy revenue growth in the first half of 2023 with total spend increasing by 3% to €76.5m according to figures published by Radiocentre Ireland. According to the figures, the first quarter of 2023 performed […]

“The story in The Sunday Independent yesterday, that media agencies received media kickbacks in this case from RTE, we are fully familiar with and indeed, other forms of inducements to prefer one media owner over another. The difficulty is that they create a potential conflict of interest when recommending media choices to Clients. In other […]

From The Examiner May 22nd: A ban on alcohol adverts on TV before a 9pm watershed could take effect before the end of next year, the Department of Health has said. Regulations for strict limits on what can and cannot be featured in alcohol advertisements are also currently being developed by the office of the […]

These are great, because it’s Transport Advertising but uniquely, in the Dublin City centre where other buses may not go! They’re a fleet of 12 tour buses (double deckers) with many opportunities which you’ll see in our Outdoor OOH section now. Highly recommended to consider because they’re new and different. In addition, anyone who books […]

May 20th from IMJ/Adworld: Newstalk has rolled out a major new rebrand of the station, including a new logo, visual identity as well as a new brand tagline. The rebrand of the Bauer Media-owned station is the first in 15 years and follows significant audience research and brand development work with agency partner Dynamo. The […]

May 20th From IMJ; Sky Ireland received the award for Marketing Team of the Year at last night’s (Thursday, May 18) All Ireland Marketing (AIM) Awards gala dinner in the Clayton Hotel, Burlington Road, Dublin. Diageo’s global director beer, Guinness, Baileys, and Smirnoff Gráinne Wafer was also recognised as the 2023 recipient of the All […]

From Sunday Independent: Expert warns RTÉ that advertisers for The Late Late Show are ‘nervy’ over speculation Failure to plan for Ryan Tubridy’s successor ‘has led to a PR disaster’ Ryan Tubridy is stepping down as Late Late host. Photo: RTÉ Niamh Horan Today at 02:30 One of Ireland’s leading advertising experts has warned RTÉ […]

From Irish Times April 24th: RTÉ is seeking a new sponsor for soap opera Fair City for the first time in nine years. Ireland’s longest-running soap is available to sponsor from May 1st, RTÉ Media Sales said, with the broadcaster looking for a minimum term of three months for an asking price of €150,000. This […]

April 24th from Irish News:   The most popular television programme on UTV in 2021 was Oprah Winfrey’s bombshell interview with Prince Harry and Meghan, which was watched by 531,000 people in Northern Ireland. UTV has reported a 21 per cent increase in its revenues, buoyed by record advertising income following the easing of Covid-19 […]