Latest Ad News
Ad-auction body comes under GDPR – CJEU
From The Law Society: The EU’s highest court has found that a group representing companies involved in digital advertising and marketing can be regarded as a data controller under the GDPR data-privacy rules. The case centres on the real-time auction system in which advertisers compete to display adverts tailored to each online user’s personal profile. […]
Bauer Media Audio acquires southeast radio station Beat 102-103
From Irish Times The Irish Times has been a 75% shareholder in Beat for the past six years Germany’s Bauer Media Audio, the owner of Today FM and Newstalk, has expanded its radio interests in Ireland once more by agreeing to buy youth-targeting regional station Beat 102-103 for an undisclosed sum, subject to regulatory approval. […]
Advertising Standards Authority Gets a Brand Makeover
From Adworld: The Advertising Standards Authority for Ireland (ASAI) has rebranded as the Advertising Standards Authority (ASA) while it has also introduced a new brand identity as well as a new website and updated social channels. According to Miriam Hughes, chair of the ASA: “Following on from the announcement of our new strategy last year, […]
Marketing executive suing Junk Kouture seeks to have $500,000 case readmitted Legal action relates to sponsorship deal inked with Deloitte
From Irish Independent (Junk Kouture Ireland was a licence? We didn’t know that…) A US marketing executive who last month sued Junk Kouture and the CEO of the Ireland-based eco-friendly fashion show venture, Troy Armour, has asked a New York court to reconsider her $500,000-plus (€461,000) complaint against them. Priya Narang claimed in her complaint […]
Ireland’s Highest-Earning Sports Stars Are Raking In The Cash On Instagram
Conor McGregor has extended his lead as the highest-earning sportsperson on Instagram despite not fighting for more than two-and-a-half years. The former UFC champion can charge up to €137,900 per sponsored post, a study conducted by sports betting site Tonybet has found. A similar study published last year found the Crumlin fighter earned €111,495 per […]
Virgin Media Seeks €120,000 for Celebrity Big Brother Sponsorship. Ask Us!
From Adworld: Virgin Media Seeks €120,000 for Celebrity Big Brother Sponsorship Following a six year hiatus, Celebrity Big Brother is returning to the TV on Monday March 4 and Virgin Media Solutions is offering sponsorship of the popular reality TV show for €120,000. In all, 17 episodes will be broadcast, including 11 hour-long episodes and […]
‘Vibecession’ hits as Irish consumers feel gloomy despite positive signs. More than 60% of parents say wages just about cover essential monthly expenses with little left over for leisure
From Irish Times: The finances of just under 40 per cent of Irish people have worsened over the last 12 months with large numbers feeling increasingly gloomy about their prospects despite some positive top-line economic news, according to research published on Monday. The annual Pulse of the Nation research from Amárach identifies what it calls […]
Radio Listenership Continues to Remain Strong According to Latest JNLR Report
From IMJ: Radio listenership in Ireland remains strong with the latest JNLR Ipsos B&A report showing that 91% of Irish adults and 87% of those aged between 15-34 listen to radio every week. The latest JNLR Ipsos B&A report – which covers January 2023-December 2023- also shows that daily listenership figures closed the year at […]
New website to highlight media owners and connections. MOM.
From The Examiner: A new project which will allow the public to see who owns media organisations in Ireland and detailing their connections with individuals will be launched today. Media Ownership Monitor (MOM) Ireland will be the first of its kind in the EU and is being supported by Coimisiún na Meán, the new media […]
‘Year of elections’ could lift news publishers – even if print ads are not the next gin Heightened political climate should push people back to trusted content as long as publishers ‘stand up and own’ the space
From Irish Times (Admatic note: see the Newspaper Ad revenue decline): In a pessimism-reaffirming turn of events, newspaper advertisements have been removed from the basket of goods and services that the Central Statistics Office uses to track inflation – a fate that has not traditionally been a precursor to an era of stunning popularity. True, […]
