Admatic comment “There was a time, when the Ads were found to be more interesting than the programmes…but not now. Because creativity is dire. It’s not ‘Advertising’ that’s disliked per se but rather, the communication. After all, if you asked people would they be prepared to pay for Facebook, Twitter, Virgin TV, Sky etc…instead of […]

From Ireland Live: Channel 4 has announced plans to invest millions of pounds worth of advertising in business founders it views as overlooked and underrepresented, as it shrugs off concerns about a TV advertising slump. Channel 4 Ventures, the broadcaster’s investment arm, said the launch of its new initiative Untapped is the first of its […]

From Irish Legal News:   New restrictions on the marketing of vapes and other nicotine products to children will come into effect in six months. The Public Health (Tobacco Products and Nicotine Inhaling Products) Act 2023 will ban the sale of tobacco products or nicotine inhaling products at events aimed at children, and prohibit advertising […]

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From The Examiner The Department of Health or the HSE should take legal action to test if the alcohol industry is circumventing laws aimed at protecting children through its marketing of zero-alcohol products, a charity has said. Alcohol Action Ireland (AAI) said these products use the same logo and trademark of the parent alcohol brand […]

From The Irish News ITV said its profits dropped last year as the broadcaster found it “challenging” to encourage advertisers to spend money on traditional TV commercials. The parent company of UTV reported growth at some of its business units, but it proved a struggle to keep its advertising take up. Profit fell from £501 […]

From The Law Society: The EU’s highest court has found that a group representing companies involved in digital advertising and marketing can be regarded as a data controller under the GDPR data-privacy rules. The case centres on the real-time auction system in which advertisers compete to display adverts tailored to each online user’s personal profile. […]

From Irish Times The Irish Times has been a 75% shareholder in Beat for the past six years Germany’s Bauer Media Audio, the owner of Today FM and Newstalk, has expanded its radio interests in Ireland once more by agreeing to buy youth-targeting regional station Beat 102-103 for an undisclosed sum, subject to regulatory approval. […]

From Adworld: The Advertising Standards Authority for Ireland (ASAI) has rebranded as the Advertising Standards Authority (ASA) while it has also introduced a new brand identity as well as a new website and updated social channels. According to Miriam Hughes, chair of the ASA: “Following on from the announcement of our new strategy last year, […]

From Irish Independent (Junk Kouture Ireland was a licence? We didn’t know that…) A US marketing executive who last month sued Junk Kouture and the CEO of the Ireland-based eco-friendly fashion show venture, Troy Armour, has asked a New York court to reconsider her $500,000-plus (€461,000) complaint against them. Priya Narang claimed in her complaint […]