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VMTV To Roll Out New Streaming Service Ahead of Autumn Schedule
From Adworld With streaming apps growing in popularity, Virgin Media Television (VMTV) is rolling out a new and revamped streaming service for mobile, tablet and smart TV viewers. The new streamer, called Virgin Media Play, will be officially launched on September 2 and represents a substantial investment for the broadcaster. Available live or on demand, […]
TV Advertising Grows by 11% in H1 on Back of Strong Viewing Data
FROM IMJ ADWORLD: TV adverting revenues rose by an impressive 11% in the first half of 2024 5 to €133.82m according to the latest TAM Ireland/Nielsen Media figures. According to TAM Ireland, the increase was achieved on the back of strong viewing data which shows that the total time spent viewing commercial channels was up […]
Sky’s revenues fall in Ireland while subscriptions hold steady
From The Examiner: Sky Ireland’s business saw revenues fall by £21m (€24.6m) last year, representing a 4% decrease on the 2022 revenues of £531m. New accounts filed with Companies House in the UK for Sky Subscribers Services Ltd reveal the Irish branch revenues last year totalled £510m – which was a £21m or a 4pc […]
RTÉ’s Radio Reaches Over 2 Million Adults Each Week!
From RTE Latest JNLR Headlines for RTÉ Radio RTÉ’s radio services reach over 2 million adults* or 48% of the adult population every week with gains for all RTÉ stations RTÉ holds 17 of the top 20 radio programmes broadcasting in Ireland RTÉ Radio 1 remains the only station with a weekly reach of over 1 million** listeners with gains of +31,000 YoY […]
Radiocentre Ireland’s “Sounding Out” conference to take place on Thursday, the 10th of October
Radiocentre Ireland’s Sounding Out conference will take place at The Round Room at The Mansion House on Thursday the 10th of October from 8.30am to 1pm. The event will showcase new research on mental availability and will host an array of speakers addressing areas such as advertising effectiveness, how ad attention really works, how brands […]
TikTok advertisers prepare contingency plans as US ban looms
From The Irish Times/FT: Agency heads say row over security of ByteDance-owned app has already hit brands’ confidence in the platform. Agencies representing TikTok’s biggest advertisers are drawing up contingency plans as the US prepares to ban the popular video app, including seeking break clauses in their marketing contracts. ByteDance, TikTok’s Chinese parent, has been […]
“People are out of home more, so they’re seeing more out-of-home advertising. It is a really trusted format”
From The Currency Six months ago, Aoibhín Lennon, became director of the Outdoor Media Association (OMA), the representative group of five big out-of-home advertisers. An important player in the Irish advertising industry, its members Clear Channel, Global, JCDecaux, PML Group, and Talon. Combined, they influence what we see each day in public spaces – from a […]
We were so excited when iconic Sally O’Brien ad was filmed in our Cork pub
From the Echo (but we remember Ark’s Advertising/Frank Sheerin here, who wrote it!): The Blackman Bar in Dublin Pike was the scene of one of the most famous Irish adverts – for Harp lager. CHRIS DUNNE talks to the owner of the pub about the experienc In the cultural life of Ireland in the 1980s, […]
How much does Ireland spend on radio advertising?
From Radio Today August The advertising industry in Ireland attracts billions in revenue from almost every sector each year. From companies launching their latest product lines to online entertainment websites, nearly every company tries to get their slice of the consumer pie by funnelling vast sums of money into ads. Despite the adoption of modern […]
Company behind Daft and DoneDeal increases profit by a third
From Irish Times August Distilled Ltd received dividends of €14.5 million in the year – down from €19.5 million – from its subsidiary undertakings The company behind property website Daft.ie and sales website DoneDeal.ieincreased its profit after tax by a third last year, its latest set of financial results show. Distilled Ltd, which runs online […]