Latest Ad News
The Podcast. The Story of Advertising (and my part in its downfall….)
You might enjoy…..11 weekly Episodes, 3 live now on IMJ/Adworld, Apple, Spotify, Acast, Buzzsprout and pretty much, wherever you get your Podcast. Or here http://www.buzzsprout.com/2402204
The Cats…The Dogs…the Trumps.
Sorry, we should stay away from politics but when it comes to cats….(social media can really work, sometimes). John Stewart RPReplay_Final172606275 RPReplay_Final1726063798
The Irish Times view on the regulation of social media: first, enforce the rules that are there There may be a case for new controls, but recent Irish and EU laws gives regulators significant powers
From Irish Times (obviously): Ever since the advent of social media two decades ago, the big companies have argued that the best form of regulation is self-regulation. They have had a considerable degree of success in persuading governments about the merits of this approach. However, the damaging impact of social media and gaps in the […]
NOW ON! Our Sale! Book now, save money and Ads can appear anytime! Just click the videos here which explains it!
You’ll see the Sale offers on the homepage and just click and book. Once you book at today’s prices, the Ads can appear anytime. Including 2025! so you avoid any media price increases. SUNSHINE RADIO Buy 40 Spots (30 seconds) on Sunshine Radio (Dublin’s number one station) for €4,000. Save over 50% […]
Fame at last. New York Times!
There’s John McGee of advertising fame, reading the New York Times in Ireland this morning and this popped up…..and he kindly sent it on. There’s targeting for you.
Tickets Still Available for TABs Charity Lunch on September 12
From IMJ Tickets are still available for the third annual TABs Charity Lunch which will take place in the Intercontinental Hotel, Ballsbridge on Thursday, September 12. This year TABS is celebrating its 70th anniversary and during this period, it has helped hundreds of individuals and families through difficult and challenging times. Along with the TABS golfing […]
It’s looking better – Core Increases 2024 Advertising Forecast to €1.57bn
From IMJ (Admatic CEO was a joint founder of Core with Alan Cox): Following a strong first half of year, Core has upwardly revised its full year advertising expenditure forecast to 6.94%. Earlier this year Core predicted that the market would grow by around 4.1% to €1.472bn. Now it is forecasting that this will rise […]
Radiocentre Ireland’s Sounding Out 2024 event to feature Robert Heath, author of “The Hidden Power of Advertising”.
From The Radio CentreRadiocentre: Ireland’s Sounding Out 2024 event will take place on Thursday, the 10th of October and will feature Robert Heath, author of the seminal book “The Hidden Power of Advertising”. Robert will talk about why the move towards attention measurement is a big mistake. You will also hear insights on the attention […]
VMTV To Roll Out New Streaming Service Ahead of Autumn Schedule
From Adworld With streaming apps growing in popularity, Virgin Media Television (VMTV) is rolling out a new and revamped streaming service for mobile, tablet and smart TV viewers. The new streamer, called Virgin Media Play, will be officially launched on September 2 and represents a substantial investment for the broadcaster. Available live or on demand, […]
TV Advertising Grows by 11% in H1 on Back of Strong Viewing Data
FROM IMJ ADWORLD: TV adverting revenues rose by an impressive 11% in the first half of 2024 5 to €133.82m according to the latest TAM Ireland/Nielsen Media figures. According to TAM Ireland, the increase was achieved on the back of strong viewing data which shows that the total time spent viewing commercial channels was up […]