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From The Examiner The Department of Health or the HSE should take legal action to test if the alcohol industry is circumventing laws aimed at protecting children through its marketing of zero-alcohol products, a charity has said. Alcohol Action Ireland (AAI) said these products use the same logo and trademark of the parent alcohol brand […]

From The Irish News ITV said its profits dropped last year as the broadcaster found it “challenging” to encourage advertisers to spend money on traditional TV commercials. The parent company of UTV reported growth at some of its business units, but it proved a struggle to keep its advertising take up. Profit fell from £501 […]

From The Law Society: The EU’s highest court has found that a group representing companies involved in digital advertising and marketing can be regarded as a data controller under the GDPR data-privacy rules. The case centres on the real-time auction system in which advertisers compete to display adverts tailored to each online user’s personal profile. […]

From Irish Times The Irish Times has been a 75% shareholder in Beat for the past six years Germany’s Bauer Media Audio, the owner of Today FM and Newstalk, has expanded its radio interests in Ireland once more by agreeing to buy youth-targeting regional station Beat 102-103 for an undisclosed sum, subject to regulatory approval. […]

From Adworld: The Advertising Standards Authority for Ireland (ASAI) has rebranded as the Advertising Standards Authority (ASA) while it has also introduced a new brand identity as well as a new website and updated social channels. According to Miriam Hughes, chair of the ASA: “Following on from the announcement of our new strategy last year, […]

From Irish Independent (Junk Kouture Ireland was a licence? We didn’t know that…) A US marketing executive who last month sued Junk Kouture and the CEO of the Ireland-based eco-friendly fashion show venture, Troy Armour, has asked a New York court to reconsider her $500,000-plus (€461,000) complaint against them. Priya Narang claimed in her complaint […]

Conor McGregor has extended his lead as the highest-earning sportsperson on Instagram despite not fighting for more than two-and-a-half years. The former UFC champion can charge up to €137,900 per sponsored post, a study conducted by sports betting site Tonybet has found. A similar study published last year found the Crumlin fighter earned €111,495 per […]

From Adworld: Virgin Media Seeks €120,000 for Celebrity Big Brother Sponsorship Following a six year hiatus, Celebrity Big Brother is returning to the TV on Monday March 4 and Virgin Media Solutions is offering sponsorship of the popular reality TV show for €120,000. In all, 17 episodes will be broadcast, including 11 hour-long episodes and […]

From Irish Times: The finances of just under 40 per cent of Irish people have worsened over the last 12 months with large numbers feeling increasingly gloomy about their prospects despite some positive top-line economic news, according to research published on Monday. The annual Pulse of the Nation research from Amárach identifies what it calls […]