News
Ireland’s Highest-Earning Sports Stars Are Raking In The Cash On Instagram
Conor McGregor has extended his lead as the highest-earning sportsperson on Instagram despite not fighting for more than two-and-a-half years. The former UFC champion can charge up to €137,900 per sponsored post, a study conducted by sports betting site Tonybet has found. A similar study published last year found the Crumlin fighter earned €111,495 per […]
Virgin Media Seeks €120,000 for Celebrity Big Brother Sponsorship. Ask Us!
From Adworld: Virgin Media Seeks €120,000 for Celebrity Big Brother Sponsorship Following a six year hiatus, Celebrity Big Brother is returning to the TV on Monday March 4 and Virgin Media Solutions is offering sponsorship of the popular reality TV show for €120,000. In all, 17 episodes will be broadcast, including 11 hour-long episodes and […]
‘Vibecession’ hits as Irish consumers feel gloomy despite positive signs. More than 60% of parents say wages just about cover essential monthly expenses with little left over for leisure
From Irish Times: The finances of just under 40 per cent of Irish people have worsened over the last 12 months with large numbers feeling increasingly gloomy about their prospects despite some positive top-line economic news, according to research published on Monday. The annual Pulse of the Nation research from Amárach identifies what it calls […]
Radio Listenership Continues to Remain Strong According to Latest JNLR Report
From IMJ: Radio listenership in Ireland remains strong with the latest JNLR Ipsos B&A report showing that 91% of Irish adults and 87% of those aged between 15-34 listen to radio every week. The latest JNLR Ipsos B&A report – which covers January 2023-December 2023- also shows that daily listenership figures closed the year at […]
New website to highlight media owners and connections. MOM.
From The Examiner: A new project which will allow the public to see who owns media organisations in Ireland and detailing their connections with individuals will be launched today. Media Ownership Monitor (MOM) Ireland will be the first of its kind in the EU and is being supported by Coimisiún na Meán, the new media […]
‘Year of elections’ could lift news publishers – even if print ads are not the next gin Heightened political climate should push people back to trusted content as long as publishers ‘stand up and own’ the space
From Irish Times (Admatic note: see the Newspaper Ad revenue decline): In a pessimism-reaffirming turn of events, newspaper advertisements have been removed from the basket of goods and services that the Central Statistics Office uses to track inflation – a fate that has not traditionally been a precursor to an era of stunning popularity. True, […]
Linear TV Advertising Captures Largest Share of TV Attention According to New Research
From Adworld (And Admatic totally agrees. TV is transformative) : New research into people’s attention levels while watching TV shows that linear TV captures the largest share of attention across all platforms. The results of the research, called “Nine Reasons to Pay Attention to TV”, were presented by Amplified Intelligence’s Karen Nelson-Field at the annual […]
Irish Independent publisher Mediahuis seeks to lay off 10% of staff through voluntary redundancies
From The Journal (but this is worrying and not good – Admatic). This is the second voluntary redundancy scheme announced by the company in the past year. THE PUBLISHER OF the Irish Independent and the Sunday World is seeking to lay off around 10% of staff across the organisation as part of a voluntary redundancy […]
RUGBY 6 Nations Ad packages. Just Ask us!
Great opportunity because following The World Cup it’s going to be huge! We can do it all for you. It’s split between RTE and Virgin. AND here’s the RTE link https://mediasales.rte.ie/opportunities/2024-six-nations-airtime-offer/
Late Late Toy Show Edges Out Rugby In Most-Watched TV Ranking (BUT do look at the Sports trend. Live TV is becoming Sports led)
From BusinessPlus; The top 50 Irish TV programmes viewed by the public in 2023 have been detailed by TV Audience Measurement Ireland (TAM) and Nielsen Media. The Late Late Toy Show topped the ranking, with Patrick Kielty’s debit as host exceeding the audience for the show in 2022. With an average watchtime of 2hrs 32mins […]