News/SALE T&Cs
Radio Listenership Continues to Remain Strong According to Latest JNLR Report
From IMJ: Radio listenership in Ireland remains strong with the latest JNLR Ipsos B&A report showing that 91% of Irish adults and 87% of those aged between 15-34 listen to radio every week. The latest JNLR Ipsos B&A report – which covers January 2023-December 2023- also shows that daily listenership figures closed the year at […]
New website to highlight media owners and connections. MOM.
From The Examiner: A new project which will allow the public to see who owns media organisations in Ireland and detailing their connections with individuals will be launched today. Media Ownership Monitor (MOM) Ireland will be the first of its kind in the EU and is being supported by Coimisiún na Meán, the new media […]
‘Year of elections’ could lift news publishers – even if print ads are not the next gin Heightened political climate should push people back to trusted content as long as publishers ‘stand up and own’ the space
From Irish Times (Admatic note: see the Newspaper Ad revenue decline): In a pessimism-reaffirming turn of events, newspaper advertisements have been removed from the basket of goods and services that the Central Statistics Office uses to track inflation – a fate that has not traditionally been a precursor to an era of stunning popularity. True, […]
Linear TV Advertising Captures Largest Share of TV Attention According to New Research
From Adworld (And Admatic totally agrees. TV is transformative) : New research into people’s attention levels while watching TV shows that linear TV captures the largest share of attention across all platforms. The results of the research, called “Nine Reasons to Pay Attention to TV”, were presented by Amplified Intelligence’s Karen Nelson-Field at the annual […]
Irish Independent publisher Mediahuis seeks to lay off 10% of staff through voluntary redundancies
From The Journal (but this is worrying and not good – Admatic). This is the second voluntary redundancy scheme announced by the company in the past year. THE PUBLISHER OF the Irish Independent and the Sunday World is seeking to lay off around 10% of staff across the organisation as part of a voluntary redundancy […]
RUGBY 6 Nations Ad packages. Just Ask us!
Great opportunity because following The World Cup it’s going to be huge! We can do it all for you. It’s split between RTE and Virgin. AND here’s the RTE link https://mediasales.rte.ie/opportunities/2024-six-nations-airtime-offer/
Late Late Toy Show Edges Out Rugby In Most-Watched TV Ranking (BUT do look at the Sports trend. Live TV is becoming Sports led)
From BusinessPlus; The top 50 Irish TV programmes viewed by the public in 2023 have been detailed by TV Audience Measurement Ireland (TAM) and Nielsen Media. The Late Late Toy Show topped the ranking, with Patrick Kielty’s debit as host exceeding the audience for the show in 2022. With an average watchtime of 2hrs 32mins […]
Aoibhín Lennon Appointed Director Of Outdoor Media Association
From Business Plus: The Outdoor Media Association (OMA) has appointed Aoibhín Lennon as OMA Director. Lennon, previously a business director at Core, will oversee the association’s development across a range of initiatives within the Irish outdoor sector. Her experience spans multiple media companies in Ireland and Australia including Vizeum, Zenith Optimedia and Mediacom. The OMA […]
2024 Media Inflation estimated at a shocking + 30%! and how to avoid this cost.
Estimates are always guesses, by definition. But educated guesses, based on long experience of working in the Advertising/Media sector. A quick read of the attached will outline our reasoning but we are forecasting Media prices to rise by +30% in 2024…that’s huge and they’ll likely start end January. It’s also a total waste of your […]
January Sale Starts next Monday 8th for a week! 50% off.
For every media package you book on Admatic, with a 1k minimum, you’ll get another 50% of the same media package for free in our January Sale! And the means if you book ANY advertising for 2024 in this Sale, those prices will last for the year. So pre-buying is going to save you a […]