Latest Ad News
“People are out of home more, so they’re seeing more out-of-home advertising. It is a really trusted format”
From The Currency Six months ago, Aoibhín Lennon, became director of the Outdoor Media Association (OMA), the representative group of five big out-of-home advertisers. An important player in the Irish advertising industry, its members Clear Channel, Global, JCDecaux, PML Group, and Talon. Combined, they influence what we see each day in public spaces – from a […]
We were so excited when iconic Sally O’Brien ad was filmed in our Cork pub
From the Echo (but we remember Ark’s Advertising/Frank Sheerin here, who wrote it!): The Blackman Bar in Dublin Pike was the scene of one of the most famous Irish adverts – for Harp lager. CHRIS DUNNE talks to the owner of the pub about the experienc In the cultural life of Ireland in the 1980s, […]
How much does Ireland spend on radio advertising?
From Radio Today August The advertising industry in Ireland attracts billions in revenue from almost every sector each year. From companies launching their latest product lines to online entertainment websites, nearly every company tries to get their slice of the consumer pie by funnelling vast sums of money into ads. Despite the adoption of modern […]
Company behind Daft and DoneDeal increases profit by a third
From Irish Times August Distilled Ltd received dividends of €14.5 million in the year – down from €19.5 million – from its subsidiary undertakings The company behind property website Daft.ie and sales website DoneDeal.ieincreased its profit after tax by a third last year, its latest set of financial results show. Distilled Ltd, which runs online […]
Digital Audio and Branded Content Drive Growth in Radio Market in H1
From IMJ August: Increased revenues from digital audio and branded content like sponsorships and other partnerships made a significant contribution to the growth in commercial revenues generated by the Irish commercial radio sector in the first half of 2024, according to Radiocentre Ireland. Overall, the Irish radio advertising market saw revenues increase by 2% to […]
The Irish Times Group acquires luxury and lifestyle publisher behind The Gloss
From The Irish Times August (but we thought they did already?): Deal is part of a wider move to expand the group’s media services and product offering, says managing director. The Irish Times Group has acquired the remaining shares in luxury and lifestyle publisher Gloss Publications, the company behind magazine The Gloss, in which it […]
New RADIO LISTENER REPORT – The infamous JNLR
Radio Listenership JNLR report shows strong growth in Radio overall, but Spin is still the younger station and Sunshine for over 35’s in Dublin. RTE continues to dominate though. Always ask us, but the reports attached from our UM friends are excellent to have. Highlights: Overall Reach: A total of 3.3 million individuals tuned in to […]
Sinn Féin biggest spenders on online ads, analysis finds
From RTE Sinn Féin has spent the most on online ads in the past five years with Fianna Fáil a close second, according to new research. Analysis by Mulley Communications, using Google and Meta Ad Transparency tools, shows that Sinn Féin spent €64,149 in the past 90 days on online ads, twice as much as […]
Most Irish plan holidays
From Marketing.ie: In Dentsu’s latest Pulse study, 1,000 Irish adults were asked about their holiday intentions for this year. The report found that nearly three-quarters of adults are planning to go on holidays in the coming months, with one in three having already decided on their destination in March. Although most consumers have made, or […]