From Business Post: RTÉ’s reputation saw the biggest decline over the last 15 years, according to the annual Ireland RepTrak study. Credit unions enjoyed the best reputation in Ireland in 2024, according to a new study. Over the past 15 years, An Post was the most reputable organisation among the Irish public, while RTÉ suffered […]

From RIPT: Government Departments have paid nearly €24 million euro to Irish print media, newspapers and magazines, for advertising since 2019. The figures, which were released in response to parliamentary questions by Independent TD Carol Nolan, show that every major newspaper in Ireland, and many local newspapers, over the period accepted advertising directly from the […]

Admatic comment “There was a time, when the Ads were found to be more interesting than the programmes…but not now. Because creativity is dire. It’s not ‘Advertising’ that’s disliked per se but rather, the communication. After all, if you asked people would they be prepared to pay for Facebook, Twitter, Virgin TV, Sky etc…instead of […]

From Ireland Live: Channel 4 has announced plans to invest millions of pounds worth of advertising in business founders it views as overlooked and underrepresented, as it shrugs off concerns about a TV advertising slump. Channel 4 Ventures, the broadcaster’s investment arm, said the launch of its new initiative Untapped is the first of its […]

From Irish Legal News:   New restrictions on the marketing of vapes and other nicotine products to children will come into effect in six months. The Public Health (Tobacco Products and Nicotine Inhaling Products) Act 2023 will ban the sale of tobacco products or nicotine inhaling products at events aimed at children, and prohibit advertising […]

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From The Examiner The Department of Health or the HSE should take legal action to test if the alcohol industry is circumventing laws aimed at protecting children through its marketing of zero-alcohol products, a charity has said. Alcohol Action Ireland (AAI) said these products use the same logo and trademark of the parent alcohol brand […]

From The Irish News ITV said its profits dropped last year as the broadcaster found it “challenging” to encourage advertisers to spend money on traditional TV commercials. The parent company of UTV reported growth at some of its business units, but it proved a struggle to keep its advertising take up. Profit fell from £501 […]

From The Law Society: The EU’s highest court has found that a group representing companies involved in digital advertising and marketing can be regarded as a data controller under the GDPR data-privacy rules. The case centres on the real-time auction system in which advertisers compete to display adverts tailored to each online user’s personal profile. […]

From Irish Times The Irish Times has been a 75% shareholder in Beat for the past six years Germany’s Bauer Media Audio, the owner of Today FM and Newstalk, has expanded its radio interests in Ireland once more by agreeing to buy youth-targeting regional station Beat 102-103 for an undisclosed sum, subject to regulatory approval. […]