Outdoor OOH/DOOH
OOH is always busy so early booking is essential…..you do have to book and then, see site lists, which we know is very frustrating but unfortunately without a booking, you’ll have availability problems.
When you book, the Contractor then ‘calls in the options’ which means you jump over those who have “pencilled” sites.
There’s a lot you’ll see from our homepage live pricing (click outdoor there), so take your time because Outdoor Advertising (or ‘OOH’ Out of Home as it’s called now) comes in a huge variety of shapes, sizes, and opportunities.
Digital Outdoor is called DOOH where instead of printed posters, it’s normally a 10 second Ad, rotated (‘looped’) once every 60 seconds, for 24 hours a day for two weeks.
All outdoor is bought in two-week cycles and you’ll see the 2024 posting dates below, starting always on Mondays (but allow 2/3 days for poster postings). You’ll also see the ARTWORK deadlines.
It’s not just Posters on streets, at bus stops but also in cinemas, gyms, on the Luas, on Buses, on the DART. It’s all covered here.
It takes time to have your posters designed, ready, printed and posted, so it’s not a response medium but rather, a long-term brand awareness choice although, their Digital formats (DOOH) are changing that.
Outdoor lets you advertise in specific areas that other media does not reach.
Site lists too, we supply in advance for discussion but availability is always key.
You may not always get the exact site you’re looking for, if it has been bought by another Advertiser.
New hybrid home working, means walking has become a new sport and so, Outdoor Advertising has and will have, more exposure.
The Two Week 14 day Cycle
In all cases, Outdoor is sold on two-week cycles. So, each campaign starts on a Monday of a particular week which has a number (26 cycles) as you’ll see here.
You can’t start Outdoor Advertising mid cycle but on Digital OOH, you can change copy.
And here are the 2024 Cycle dates and artwork deadlines. .
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2024 CYCLE CALENDAR + ARTWORK DEADLINES
| CYCLE | FROM | TO | PRINT ARTWORK DEADLINE | DIGITAL ARTWORK DEADLINE |
|---|---|---|---|---|
| 1 | 1-Jan | 14-Jan | 11-Dec | 18-Dec |
| 2 | 15-Jan | 28-Jan | 3-Jan | 9-Jan |
| 3 | 29-Jan | 11-Feb | 15-Jan | 23-Jan |
| 4 | 12-Feb | 25-Feb | 29-Jan | 6-Feb |
| 5 | 26-Feb | 10-Mar | 12-Feb | 20-Feb |
| 6 | 11-Mar | 24-Mar | 26-Feb | 5-Mar |
| 7 | 25-Mar | 7-Apr | 11-Mar | 19-Mar |
| 8 | 8-Apr | 21-Apr | 25-Mar | 2-Apr |
| 9 | 22-Apr | 5-May | 8-Apr | 16-Apr |
| 10 | 6-May | 19-May | 22-Apr | 30-Apr |
| 11 | 20-May | 2-Jun | 6-May | 14-May |
| 12 | 3-Jun | 16-Jun | 20-May | 28-May |
| 13 | 17-Jun | 30-Jun | 3-Jun | 11-Jun |
| 14 | 1-Jul | 14-Jul | 17-Jun | 25-Jun |
| 15 | 15-Jul | 28-Jul | 1-Jul | 9-Jul |
| 16 | 29-Jul | 11-Aug | 15-Jul | 23-Jul |
| 17 | 12-Aug | 25-Aug | 29-Jul | 6-Aug |
| 18 | 26-Aug | 8-Sep | 12-Aug | 20-Aug |
| 19 | 9-Sep | 22-Sep | 26-Aug | 3-Sep |
| 20 | 23-Sep | 6-Oct | 9-Sep | 17-Sep |
| 21 | 7-Oct | 20-Oct | 23-Sep | 1-Oct |
| 22 | 21-Oct | 3-Nov | 7-Oct | 15-Oct |
| 23 | 4-Nov | 17-Nov | 21-Oct | 29-Oct |
| 24 | 18-Nov | 1-Dec | 4-Nov | 12-Nov |
| 25 | 2-Dec | 15-Dec | 18-Nov | 26-Nov |
| 26 | 16-Dec | 29-Dec | 2-Dec | 10-Dec |
Digital Posters (DOOH)
As you’ll see, most poster formats are moving towards digital (rather than printed posters) and that does transform OOH into a response medium, even allowing you to change copy during your booking times (within the ‘cycles’).
This digitalisation of Outdoor, will transform the business and they’ve even a new name for that – DOOH – Digital Out of Home.
Main Large Posters
The main street ‘billboard’ posters come in three key sizes – 96 sheets (largest), 48 Sheet (most common) and 6 Sheet (Adshel Bus shelter size).
These are generally nationally placed on sites across the country (or on street), but remember, you have to allow time for printing your poster and for the contractor to ‘post’ your poster on the site (which may be affected by bad weather) unless you’re choosing a digital option.
For traditional posters therefore, the timeframe depends, but normally Admatic suggests, allow 2/4 weeks for that booking process unless you have your posters ready to go already.
Targeting Shoppers
There’s also a lot of other opportunities as you’ll see to reach Shoppers on-street and in front of or inside, stores. See Invision Posters, Mallboxes, Adboxes, Tesco Live, Adtowers and Town Centres from the Outdoor section on the homepage with live discounted pricing.
Targeting Commuters
Transport Advertising (DART, Luas, Dublin Bus, Bus Eireann). There’s great opportunities to advertise on Buses, Luas and Dart as well as transport related sites such as Railway bridges (and the new digital formats just introduced on Bridges).
See them all in the homepage Outdoor booking section.
Pricing
There is different pricing every cycle, so prices change by time of advertising and of course, where they’re placed (the actual site) It’s complicated (but really it shouldn’t be), so we’ve tried to simplify it, but do ask us.
Poster Creation and Printing
If you need help designing or printing posters see our ‘Creating your Advertising’ tab on the homepage. Yes, we can.