The launch of ‘Youradnow’ (? I know, I know but there you go) by Mediahuis for their titles as a Self Op, Self Serve Ad platform will worry the ad Agency sector. Albeit now only for family or planning notices, it’s easy to see how it will be extended to full display for all inventory showing advertisers direct rates. And it’s easy to see how other media owners will quickly follow suit (Irish Times, RTE anyone?) if this sails on. We will link up to it too, providing Admatic Clients will full access shortly. But it’s a BIG change-the-world move.