Radio Listenership JNLR report shows strong growth in Radio overall, but Spin is still the younger station and Sunshine for over 35's in Dublin. RTE continues to dominate though. Always ask us, but the reports attached from our UM friends are excellent to have. Highlights: Overall Reach: A total of 3.3 million individuals tuned in to radio during Q1 2024, representing ...
From RTE Sinn Féin has spent the most on online ads in the past five years with Fianna Fáil a close second, according to new research. Analysis by Mulley Communications, using Google and Meta Ad Transparency tools, shows that Sinn Féin spent €64,149 in the past 90 days on online ads, twice as much as all other parties combined. Over ...
From Marketing.ie: In Dentsu’s latest Pulse study, 1,000 Irish adults were asked about their holiday intentions for this year. The report found that nearly three-quarters of adults are planning to go on holidays in the coming months, with one in three having already decided on their destination in March. Although most consumers have made, or intend to make, holiday plans ...
From Business Post: RTÉ’s reputation saw the biggest decline over the last 15 years, according to the annual Ireland RepTrak study. Credit unions enjoyed the best reputation in Ireland in 2024, according to a new study. Over the past 15 years, An Post was the most reputable organisation among the Irish public, while RTÉ suffered the biggest decline in reputation ...
From RIPT: Government Departments have paid nearly €24 million euro to Irish print media, newspapers and magazines, for advertising since 2019. The figures, which were released in response to parliamentary questions by Independent TD Carol Nolan, show that every major newspaper in Ireland, and many local newspapers, over the period accepted advertising directly from the various Departments.
Admatic comment "There was a time, when the Ads were found to be more interesting than the programmes...but not now. Because creativity is dire. It's not 'Advertising' that's disliked per se but rather, the communication. After all, if you asked people would they be prepared to pay for Facebook, Twitter, Virgin TV, Sky etc...instead of advertising, they'd say no. Nor ...
From Ireland Live: Channel 4 has announced plans to invest millions of pounds worth of advertising in business founders it views as overlooked and underrepresented, as it shrugs off concerns about a TV advertising slump. Channel 4 Ventures, the broadcaster’s investment arm, said the launch of its new initiative Untapped is the first of its kind in the industry. It ...
From Irish Legal News: New restrictions on the marketing of vapes and other nicotine products to children will come into effect in six months. The Public Health (Tobacco Products and Nicotine Inhaling Products) Act 2023 will ban the sale of tobacco products or nicotine inhaling products at events aimed at children, and prohibit advertising for nicotine inhaling products around ...
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