“The story in The Sunday Independent yesterday, that media agencies received media kickbacks in this case from RTE, we are fully familiar with and indeed, other forms of inducements to prefer one media owner over another. The difficulty is that they create a potential conflict of interest when recommending media choices to Clients. In other words, what’s best to tackle a project, rather than, be clouded by other financial considerations. We do NOT accept kickbacks from ANY media owner for exactly that reason. Never have, never will. We remain your impartial, independent advisers of media. The whole commission system should rightly be questioned now. But totally assured of our independence and we’re very grateful for your support”. Stuart Fogarty (former President IAPI and Fellow IAPI).