Permanent TSB to Sponsor The Late Late Show for Two Seasons (but at a discount)

From IMJ:

With new host Patrick Kielty, Permanent TSB has been announced as the new sponsor of the show for the new two years.

The sponsorship agreement with Permanent TSB will include a total of 730 credited stings per season which will air across RTÉ One and RTÉ One +1, as well as the series repeat, and 30-day catch-up on RTÉ Player. It will also include the sponsor’s logo on all dedicated promos on television and social media channels.

According to Stephen Jackson, head of customer & marketing, Permanent TSB: “We’re delighted to become title sponsor of The Late Late Show, the world’s longest-running live chat show and a national institution, as it begins an exciting new chapter in the show’s history. Permanent TSB has proudly served Irish communities for more than 200 years and with over 1.3 million customers, we look forward to the opportunity to connect with customers nationwide in their homes each week. With 25 new branches and over 185,000 new personal and SME customers joining Permanent TSB over the past 18 months, our sponsorship of The Late Late Show supports us in continuing to grow our business and our reach, enabling us to achieve our ambition of being Ireland’s best personal and small business bank.”

“RTÉ Commercial are delighted to announce our two-year partnership with Permanent TSB for the 61st and 62nd season of this unique and iconic show with new host Patrick Kielty. We are really looking forward to the new look Late Late Show and the opportunity for our Sponsor to connect and engage with Irish audiences on a massive scale across RTÉ television and RTÉ Player,” adds Dara Meany, head of sales, RTÉ.