Limited spaces remain for Radiocentre Ireland’s Sounding Out 2024 event on the 10th of October.
From The RadioCentre:
Limited spaces remain for Radiocentre Ireland’s Sounding Out 2024 event.
The event will take place on Thursday, the 10th of October and will feature Robert Heath, author of the seminal book “The Hidden Power of Advertising”. Renowned strategist Craig Mawdsley (Founding Partner Craig + Bridget) will also talk about attention and whether it really matters for brands.
There will also be a focus on effectiveness where you will hear from Bridget Angear (Craig + Bridget) using IPA data to talk about the business case for humour in advertising. Andrew Tindall, System1 will summarise Radiocentre’s Listen Up! research which highlights how brands can create audio advertising that stirs passions and drives profits, and he will assess how well Irish audio ads fare at implementing best practice.
Ralph van Dijk will show why brands which define their audio strategy, both media and creative, enjoy strong business outcomes. And you will hear from the U.S. market with Steve Keller, SiriusXM talking about how in today’s media rich environment, sound is quickly emerging as a primary driver for brand identity, discovery, and experience.
This event will also feature a new research study, commissioned by Radiocentre Ireland which reveals insights on the role audio plays in driving mental availability. And Jess Kelly, Newstalk will host a panel on busting the myths around digital audio.
The event takes place on Thursday, the 10th of October 8.30am to 1pm in The Round Room at The Mansion House and it is an event not to be missed.