TV advertising revenues up 7.6%

From Business plus

Television advertising revenues for the first nine months of the year increased 7.6% compared to the same period in 2023.

Figures from TAM Ireland show that revenues for January to September totalled €198.3m, coming in ahead of expectations and representing the highest total for six years.

There was an 8% increase year-on-year in the average number of minutes per day that ABC1 households watch television (71 minutes), with 80% attributed to live TV.

People aged 15-35 watched TV for 35 minutes per day, an increase of 6%, and 77% was live TV.

TAM Ireland credited sporting events such as Euro 2024, the Olympics, the UEFA Nations League and the URC for the figures and said “this viewing momentum demonstrates the strength and resilience of broadcaster content despite competition from other streamers.

“They have also been driven by the new autumn programming schedule from broadcasters with top performing programmes such as Real Life with Lucy and Gogglebox Ireland on Virgin Media One, The Great British Bake Off on Channel 4 , the return of The Late Late Show to RTÉ One and The Overlap on Tour on Sky Max,” the company added.

“The forthcoming programming and news updates around the general election will ensure the Irish population will continue to be glued to their TV screens in the weeks to come.”