Virgin Media and TG4 to show League of Ireland

From BusinessPlus

Virgin Media Television and TG4 will air matches from the League of Ireland’s men’s and women’s Premier Divisions this season

Virgin Media has agreed a “landmark” four-year broadcast deal with the League of Ireland, giving the broadcaster exclusive rights to air the SSE Airtricity Men’s Premier Division.

Virgin Media will air 36 matches per year with a live fixture being shown every round of the season. The first fixtures to be broadcast will be announced next Wednesday ahead of the new season, which starts on 14 February.

The announcement comes following surging interest in the league over the past couple of years, with attendances rising nearly 20% in 2023 and the league now estimated to be worth €164.7m to the economy.

TG4 will broadcast the SSE Airtricity Women’s Premier Division for the fifth successive season, with 14 matches to be shown live. Average TV viewership for the league has risen by 70%, with the average peak audience jumping from 24,009 to 33,608 last season.

The league will also get more attention from dmg media Ireland as both Extra.ie and EVOKE are once again the official media partners for this year’s campaign.