Wireless (sky) Ireland rebrands as Onic

From MediaPlus:

Wireless Ireland rebrands as Onic

Wireless Ireland, the operator of radio stations such as Dublin’s FM104, Q102, Cork’s 96FM and C103, has rebranded as Onic.

The group’s representative sales house, urbanmedia, will also be renamed Onic.

Additionally, the group will launch new POD and VOD offerings under the Onic Originals banner, including podcasts hosted by Kathryn Thomas of Q102 and Thomas ‘Crossy’ Crosse of FM104.

Onic, which is part of the Rupert Murdoch-controlled News UK & Ireland, will also launch the Onic App and Player, bringing together all its audio, podcast and visualised content.

“Onic will be a beacon for authenticity and trusted quality content,” said Sean Barry , managing director of Onic.

“Every day, our audiences welcome us into their lives and allow us to share their day. Individually and collectively, at home or on the go, we are their trusted companion, connecting in a deep and meaningful way. We never take this for granted.

“Onic is a new force in Irish media, building on a brilliant heritage, setting the standard for audio and video content in the years to come.

“We are excited to bring together a raft of authentic and talented voices, accelerating progressive innovation and driving engagement and connection across our audiences.”