Independent agencies form Kith&Kin

Bloom, pluto and We Are Tap have grouped to form Kith&Kin, a new independent network of agencies.

Kith&Kin will provide fully integrated solutions in Ireland and abroad across brand experience, strategic communications, full-service advertising, media, and experiential marketing.

The launch comes following rapid change in the marketing landscape caused by Brexit, Covid and lately artificial intelligence.

The network brings together full-service advertising agency Bloom, launched in 2000 by Damian Penco and David Quinn; creative, social and events Pluto, co-founded by CEO Cathy O’Donohue 18 years ago, and brand experience consultancy Tap, launched by managing director Niamh Higgins a decade ago.

The founders said their collaboration would blend deep expertise across creative disciplines with a future-forward approach to audience engagement, storytelling, and integrated marketing.

“We noticed that when the best of Bloom, Tap Creative, and Pluto came together, something powerful happened, an energy and capability that clients were genuinely excited to engage with,” said Colin Culliton, chair of Kith&Kin.

“Kith&Kin was born from that momentum: a new kind of network built to respond to systemic changes like AI but grounded in deep specialisation and a shared spirit of independence.

“By moving with agility across disciplines, we offer a collective intelligence greater than the sum of its parts, enabling brands to meet the moment with clarity, creativity, and confidence.”