RTÉ Offers €400,000 Sponsorship Package for Major Irish Drama Output. Ask us!
From adworld
RTÉ has unveiled a €400,000 sponsorship opportunity for its largest-ever drama series of drama, offering brands the chance to align with 37 hours of premium Irish content set to air across 2025 and 2026.
The sponsorship covers seven major Irish drama series, including returning titles such as Hidden Assets (S3), The Dry (S3), Obituary (S2), and SisterS (S2), alongside new commissions like The Walsh Sisters, These Sacred Vows, and Tall Tales & Murder. Each series will broadcast on RTÉ One and RTÉ Player, with additional international distribution already secured in 27 territories and regions.
The package includes nearly 500 branded stings across the drama output — two 10-second and up to four 7-second stings per hour-long episode, and a similar volume for half-hour formats. The sponsor’s logo will also feature on all promotional materials, including TV promos and social media campaigns.
Filming for the new dramas is already underway in a number of urban and coastal locations as well as international destinations such as Spain, Belgium and Tenerife. RTÉ is working in collaboration with several co-production partners to deliver the projects.
Steve Carson, Director of Video at RTÉ, described the new dramas as a landmark investment in Irish storytelling.
“Irish drama is making an impact on the world stage, and RTÉ is delighted to play our part in this surge of Irish creative talent,” he says.
“ The range and quality of Irish drama in production this year is driven by our new direction strategy, working with partners across the creative sector to develop and showcase the Irish stories for audiences at home and abroad.”
The autumn 2025 schedule will launch with The Walsh Sisters, Obituary and Hidden Assets, followed in 2026 by These Sacred Vows, SisterS, The Dry and Tall Tales & Murder. All shows will premiere on RTÉ One and RTÉ Player, with global streaming and syndication options boosting audience reach.
This high-profile sponsorship is expected to appeal to brands seeking powerful cultural alignment, strong emotional storytelling, and wide domestic and international visibility.
New Sponsorship Opportunity
7 major RTÉ dramas will be shot in 2025
37 hours of high-quality, homegrown storytelling
International sales secured in 27 territories and regions worldwide
Investment in Irish talent, culture, and the broader creative economy
Filming taking place across Ireland’s city streets and coastal towns, featuring the beauty of our native landscapes
RTÉ is offering a unique opportunity for your brand to partner with 7 major Irish dramas airing in 2025/2026. We will deliver 37 hours of premium storytelling filmed across Ireland’s stunning landscapes, with international distribution already secured in 27 territories. This sponsorship positions your brand at the heart of world-class content that celebrates Irish talent and culture, while delivering powerful multiplatform exposure across RTÉ One, RTÉ Player, and global streaming platforms.
Drama’s universal appeal ensures your message resonates with a diverse, emotionally engaged audience, and aligns your brand with creativity, authenticity, and cultural impact. Working with a number of national and international co production partners, this significant level of original RTÉ drama production represents a sizable investment in Irish talent, culture, and the broader creative economy.
Seven major RTÉ dramas will be shot in 2025, all featuring emerging and established Irish acting talent with filming taking place across Ireland’s city streets and coastal towns, showcasing the range and reach of Irish storytelling and featuring the beauty of our native landscapes. Productions are also underway in international locations in Spain, Belgium, and Tenerife. Together with our broadcast partners, currently in production are Hidden Assets Series 3, The Walsh Sisters, These Sacred Vows, The Dry Series 3, Obituary Series 2 and SisterS Series 2. Director of Video at RTÉ,
Steve Carson, said;
“Irish drama is making an impact on the world stage, and RTÉ is delighted to play our part in this surge of Irish creative talent. The range and quality of Irish drama in production this year is driven by our new direction strategy, working with partners across the creative sector to develop and showcase the Irish stories for audiences at home and abroad.
AUTUMN 2025
The Walsh Sisters
6 X 1 Hour Episodes
RTÉ One & RTÉ Player
Obituary (Season 2)
6 X 1 Hour Episodes
RTÉ One & RTÉ Player
Hidden Assets (Season 3)
6 X 1 Hour Episodes
RTÉ One & RTÉ Player
COMING 2026
These Sacred Vows
6 X 1 Hour Episodes
RTÉ One & RTÉ Player
SisterS (Season 2)
6 X 30 minute Episodes
RTÉ One & RTÉ Player
The Dry
8 X 30 minute Episodes
RTÉ One & RTÉ Player
Tall Tales & Murder
6 X 1 Hour Episodes
RTÉ One & RTÉ Player
Package Cost & Sponsorship Information
Date End September 2025 (Date TBC)
Channel RTÉ One
RTÉ PLAYER Live and On Demand
Stings Stings:
1 hour drama : 2 x 10″, 4 x 7″
30 minute drama : 2 x 10″, 2 x 7″
(Total Stings 487 in the package)
Sponsor Logo Sponsor Logo on all promo’s for the series on TV and Social Media
Package Price €400,000