From Snapchat to Tinder – new figures reveal the millions spent by government departments on social media ads
Departments have cut down on their use of X in the last three years.
Government departments have spent millions on social media advertising and campaigns over the last 10 years, but have cut down on their use of X for ads almost entirely.
New figures have revealed that more than €2m was spent on advertising on online platforms last year, a sum that does not include the cost of ads across television, radio and other media.
(Admatic – And we’re surprised it’s so low…..but good. Support Irish media!)