TV advertising revenue up 3% in H1

From MediaPlus

Irish television advertising revenue increased 3% during the first half of the year to €136.5m, figures from TAM Ireland show.

The total accounts for revenue generated for advertising on linear television, product placement, advertising-funded programming and broadcaster catch-up and on demand services (BVOD).

BVOD saw the strongest growth, growing 12% year-on-year, while linear television also saw solid growth of 2%.

With revenue of €69.5m, the first quarter was stronger than Q2 (€66.97m) by approximately €2.5m.

The findings are based on figures supplied by broadcasters RTÉ, Virgin Media, TG4, Channel 4 and Sky Media and compiled for TAM Ireland by Guardian Management Accounting.

During the first quarter, commercial television achieved an average weekly reach of 75% among people aged 15 and over, 67% among adults aged 25-44 and 70.2% among grocery shoppers with children.