Radiocentre Ireland webinar will focus on the latest thinking on attention measurement.  

Join Radiocentre Ireland for a timely and thought-provoking webinar exploring one of the hottest topics in media right now: advertising attention metrics. As advertisers and agencies increasingly question traditional measurement tools, attention has emerged as a powerful—and sometimes controversial—alternative. We are thrilled to welcome Mike Follett, CEO of Lumen and a leading expert in the field, to unpack the latest thinking, research, and real-world implications of this evolving metric. Don’t miss this chance to delve into the debate and discover what attention really means for the future of advertising and its role in audio advertising.

The webinar takes place on Thursday, the 15th of May at 12pm.  Click below to register for this webinar.