Rory McIlroy’s Masters win delivers huge boost for TV ratings

FROM UM:

Rory McIlroy has sealed his career Grand Slam with a nerve-shredding Masters victory after years of heartache. It was a nail-biting final day with audiences glued to their TV screens as Rory delivered a rollercoaster round, hitting every emotional high and low. Across the 4 days, viewing (avr 000s) is +95% on 2024 coverage with the average audience on Day 4 reporting 239,000 (+144%). Viewing peaked to 339,000 at 24.12 as Rory took his final and winning shot! US Masters 2025 breaks all previous golf viewing records, delivering the biggest Sky Sports Golf audience ever.