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Latest JNLR Radio Listenership figures!

The latest JNLR/Ipsos listenership data for the April 2024 to March 2025 period (pdf and powerpoint).

JNLR Saleshouse Report 2025-1 Final.PPT

The report shows that Radio is enjoying record levels of listenership with 3.94 million people now listening to radio every week, the highest weekly listenership ever recorded, growing by 128,000 listeners compared to the same 12 month period previously (April 2023 to March 2024). The daily weekday audience is also hugely impressive, with 3.5 million people listening each weekday — an increase of 103,000 listeners compared to the same period last year. Despite competition from a wide range of media, Irish people have a deep passion for live radio and are listening in growing numbers across both broadcast and online platforms

Other key results from the latest JNLR/Ipsos survey are;

  • 90% of all adults and 85% of 15–34-year-olds listen to radio every week.
  • 68% of 15-34 year olds listen to radio each weekday, while daily weekday listening levels for the hard to reach 15-24 year old cohort is also very impressive with 64% listening each weekday.
  •  Listening levels to local and regional radio continues to be very strong with over 2.2 million adults listening to their local or regional station every single weekday.
  • The average weekday audience listening at any time between 7 a.m. and 7 p.m. is now1,091,000 — one of the highest ever recorded — representing an increase of 41,000 listeners compared to the same period previously.
  • The Irish Audio Report which was published in November last year and measures all forms of audio listening, revealed there is universal listening to audio content with 97% of adults listening every week. Live radio dominates audio listening with a 76% share of total audiolistening followed by music streaming with a 12% share while YouTube Music has a 6% share and podcasts a 3% share of audio listening.
  • In terms of how people listen, 12% of all radio listening is now through a connected device with 7% of all listening through a smart speaker while listening via a mobile device is at 3%.
  • For the younger 15 to 34 age cohort, 20% of all their radio listening is now through a connected device with a smart speaker accounting for 7% of all 15-34 listening, while listening through a mobile device also accounts for 8% of all radio listening for this audience.

Source: JNLR/Ipsos 2025-1 (April 2024 to March 2025), JNLR/Ipsos 2024-2 Audio Module (Apr’24 – Jun ’24 3 month data)

 

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