From Western People An average of 944,000 viewers, representing an 82% share of the available audience, tuned in to watch Mayo’s historic win after a 75 year wait to lift the Sam Maguire Cup. The peak minute at 17:11 had 1.1 million viewers. There have been 566,000 streams to date on RTÉ Player. The national […]

From Adworld Karen Preston, one of the leading lights in the Irish media and advertising industry over the last 20 years, is to step down as chief commercial officer of Mediahuis in October. Well-liked and well-known within the industry, Preston has played a central role in the transformation of Mediahuis Ireland’s commercial revenue model, helping […]

From RTE Fáilte Ireland is spending more than €10m on a campaign to encourage short breaks at home after domestic tourism hit a “flat” spot in 2025. The tourism authority paid out €2.46m developing its “Find Yourself” campaign, with €1.85m spent on videos and other promotional content. There was a further bill of €293,000 for […]

From BusinessPlus: The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley will again return as chair of Marketer of the Year. Dooley has been CEO at the AAI since 2013. He has extensive advertising experience working in agencies such as Irish International (now TBWA\Dublin), Wilson Hartnell (now Ogilvy) and Saatchi & […]

From Irish Times: A new report finds the ad industry has over-optimised for short term performance at the expense of building brand, authors Eva Zawol and Kelsey Tyson tell Inside Marketing’s Dave Winterlich If you’ve instinctively felt that attention doesn’t just drive clicks and short-term uplift, it builds long-term brand equity and sales growth, congratulations: […]

From The Journal: Netflix is introducing a new subscription tier, which will include ads, in Ireland from next year. NETFLIX HAS ANNOUNCED that it will introduce an ad-supported subscription tier to its Irish platform from next year. The streaming giant is rolling out the lower-cost option in several new countries, after already launching it in […]

From irish Indo Onic Audio reports loss of €3.58m for the year, with group directors saying economic conditions were ‘turbulent’ The company behind Dublin radio stations Q102 and FM104, plus LMFM and Cork’s 96FM, has reported a fall in advertising revenue for its last financial year. Onic Audio, which is ultimately owned by Rupert Murdoch’s […]

From Marketing (And I remember Flynner from Arrow, he was the F in DDFH&B and always at the Kinsale Festival, you’d find him drawing outside The Spaniard. Legend of Advertising). A burst of unrivalled creative energy swept through Irish advertising from the nineteen sixties to the century’s end. Ken Flynn was one of its leading […]

From Adworld TV advertising revenue in Ireland recorded a strong start to the year, rising 3% year-on-year in Q1 2026 to €69.5m, according to figures compiled by Guardian Management Accounting on behalf of TAM Ireland. Accoding to the TAM Ireland figures, growth was delivered across both linear and broadcaster video on demand (BVOD). TAM Ireland […]

From Adworld: dmg media Ireland has officially acquired a majority shareholding in Waterford radio station WLR. The acquisition sees WLR join dmg media Ireland’s expanding portfolio of media brands and further strengthens the group’s position as a multi‑platform media company, now operating across four core pillars: newspapers, consumer digital, B2B and broadcast. The deal was […]