Latest Ad News
NEW Radio Listenership Announced (JNLR)
This is the independent research of Radio listenership considered ‘The bible’ for media planning. There’s no doubt, Radio still shows remarkable popularity!!! From The RadioCentre; The report shows that Radio is enjoying record levels of listenership with 3.9 million peoplenow listening to radio every week, the highest weekly listenership ever recorded, growing by 105,000 listeners […]
Advertising rate sought for Doireann Garrihy’s 2FM return revealed to be among most expensive at RTÉ
From Irish Independent RTÉ is seeking one of its highest radio sponsorship rates for Doireann Garrihy’s new 2FM show. As revealed in the Irish Independent, the public broadcaster wants €225,000 for an annual advertising package for Garrihy’s new afternoon slot. The Dancing with the Stars presenter (32) – who is getting a six-figure salary to […]
Irish ad market set to grow by 7pc this year
From Irish Times The Irish advertising market will grow by over 7pc this year, reaching €1.7bn, according to a forecast by the marketing group Core. The increase in ad spending will be fuelled by the growing popularity of digital platforms, and boosted by the expected launch of Amazon.ie in the first half of the year. […]
Virgin Media and TG4 to show League of Ireland
From BusinessPlus Virgin Media Television and TG4 will air matches from the League of Ireland’s men’s and women’s Premier Divisions this season Virgin Media has agreed a “landmark” four-year broadcast deal with the League of Ireland, giving the broadcaster exclusive rights to air the SSE Airtricity Men’s Premier Division. Virgin Media will air 36 matches […]
Sale ends tomorrow Friday January 31st.
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Siobhán Masterson new IAPI boss
From Marketing Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has appointed Siobhán Masterson as its new chief executive. She will take up the CEO role on February 17. Former commercial and marketing executive director at the RDS, she was also global senior director of external affairs and communications at Kerry Group […]
SALE WILL END….ONE WEEK TO GO
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Britvic Ireland Formally Joins The Carlsberg Group
From Checkout Carlsberg Group has completed its acquisition of Irish soft drink maker Britvic Ireland, it was announced today. The completed acquisition follows Carlsberg’s purchase of the Ballygowan-maker’s parent company Britvic plc. Carlsberg will retain Britvic Ireland as a standalone soft drinks business, with managing director Kevin Donnelly remaining at the helm. In addition to […]
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Revealed: The most-watched shows on Irish TV in 2024 The Late Late Show takes the top spot of most-watched show in Irish television in 2024 as newly released TV viewing figures by TAM Ireland/Nielsen Media are released
From The Examiner In what was a big year for Irish television, The Late Late Toy Show has yet again taken the top spot as the most-watched programme on Irish TV in 2024. Sport made up the remaining nine of the top 10 most-watched programmes, with the Guinness Six Nations, All-Ireland hurling and football finals […]