From IMJ (Admatic CEO was a joint founder of Core with Alan Cox): Following a strong first half of year, Core has upwardly revised its full year advertising expenditure forecast to 6.94%. Earlier this year Core predicted that the market would grow by around 4.1% to €1.472bn. Now it is forecasting that this will rise […]

From The Radio CentreRadiocentre: Ireland’s Sounding Out 2024 event will take place on Thursday, the 10th of October and will feature Robert Heath, author of the seminal book “The Hidden Power of Advertising”.  Robert will talk about why the move towards attention measurement is a big mistake. You will also hear insights on the attention […]

From Adworld With streaming apps growing in popularity, Virgin Media Television (VMTV) is rolling out a new and revamped streaming service for mobile, tablet and smart TV viewers. The new streamer, called Virgin Media Play, will be officially launched on September 2 and represents a substantial investment for the broadcaster. Available live or on demand, […]

FROM IMJ ADWORLD: TV adverting revenues rose by an impressive 11% in the first half of 2024 5 to €133.82m according to the latest TAM Ireland/Nielsen Media figures. According to TAM Ireland, the increase was achieved on the back of strong viewing data  which shows that the total time spent viewing  commercial channels was up […]

From The Examiner: Sky Ireland’s business saw revenues fall by £21m (€24.6m) last year, representing a 4% decrease on the 2022 revenues of £531m. New accounts filed with Companies House in the UK for Sky Subscribers Services Ltd reveal the Irish branch revenues last year totalled £510m – which was a £21m or a 4pc […]

From RTE Latest JNLR Headlines for RTÉ Radio RTÉ’s radio services reach over 2 million adults* or 48% of the adult population every week with gains for all RTÉ stations RTÉ holds 17 of the top 20 radio programmes broadcasting in Ireland  RTÉ Radio 1 remains the only station with a weekly reach of over 1 million** listeners with gains of +31,000 YoY  […]

Radiocentre Ireland’s Sounding Out conference will take place at The Round Room at The Mansion House on Thursday the 10th of October from 8.30am to 1pm. The event will showcase new research  on mental availability and will host an array of speakers addressing areas such as advertising effectiveness, how ad attention really works, how brands […]

From The Irish Times/FT: Agency heads say row over security of ByteDance-owned app has already hit brands’ confidence in the platform. Agencies representing TikTok’s biggest advertisers are drawing up contingency plans as the US prepares to ban the popular video app, including seeking break clauses in their marketing contracts. ByteDance, TikTok’s Chinese parent, has been […]

From The Currency Six months ago, Aoibhín Lennon, became director of the Outdoor Media Association (OMA), the representative group of five big out-of-home advertisers. An important player in the Irish advertising industry, its members Clear Channel, Global, JCDecaux, PML Group, and Talon. Combined, they influence what we see each day in public spaces – from a […]

From the Echo (but we remember Ark’s Advertising/Frank Sheerin here, who wrote it!): The Blackman Bar in Dublin Pike was the scene of one of the most famous Irish adverts – for Harp lager. CHRIS DUNNE talks to the owner of the pub about the experienc In the cultural life of Ireland in the 1980s, […]