“Exterion Media in Ireland and Northern Ireland has re-branded as Global. Global is one of the largest media and entertainment companies in Europe and acquired Exterion Media in 2018 but the Irish operations continued to trade under the well-known Exterion brand. Since the 2018 acquisition, Global has grown its outdoor advertising portfolio across the island of Ireland as well as the UK. Global also owns a portfolio of radio stations in the UK including stations such as Heart, Capital, Smooth and Classic FM. It also owns the digital advertising exchange, DAX. In Ireland, the company is responsible for marketing and managing the CIÉ Group’s Outdoor advertising estate – the largest of its kind in the country – and includes Dublin Bus, Bus Éireann and Iarnród Éireann. The extensive inventory comprises both traditional roadside and commuter billboards, transit and digital outdoor formats.
Global in Ireland has long-term partnerships with Croke Park and the GAA in the management of their stadia advertising inventory. A significant part of the company’s portfolio is invested in premium retail malls and shopping centres, delivering the country’s largest shopper audience footfall figures. These include ng Dundrum Town Centre, The Square Tallaght, Blanchardstown, Liffey Valley, ILAC Centre, Pavilions Swords and Mahon Point. The company’s portfolio also includes Aircoach, Dunnes Stores and Supervalu. In Northern Ireland, Global has more than 5,000 sites made up of traditional roadside and retail billboards, digital screens and buses reaching individuals in every postcode area across Northern Ireland. It is the sole provider of bus advertising in the region with an exclusive partnership with transport provider, Translink. The company manages Belfast City’s largest on-street digital screen network through partnerships with BT and Urban Innovation, placing advertisers in the heart of the city centre.”
FROM IMJ ADWORLD DEC 17th (if you haven’t subscribed yet, you should! It’s free at adworld.ie) – Ciaran is well known to us and a welcome appointment.
“Ciaran Cunningham, the former CEO of Carat and Dentsu X has been appointed as the new chief executive of Radiocentre Ireland, the new radio industry initiative that has been established by RTE and Independent Broadcasters of Ireland (IBI) to promote radio as a marketing medium.
Cunningham is one of the industry’s most experienced media practitioners having worked for Carat since 1998 and more recently as CEO of Denstu Media Brands. Prior to joining Carat, he was media director of Initiative. “I am delighted to be taking on the role of Chief Executive of Radiocentre Ireland,” Cunningham says.
“My ambition is to use my experience to help shape the radio sector for the challenges and opportunities ahead. Radio, in all its forms, is incredibly popular with Irish people. It is also a very powerful medium for advertisers to grow their brands and services and I will be seeking to make radio an absolutely essential choice for advertisers into the future,” he adds.
According to John Purcell, chairman of Radiocentre Ireland: “Ciaran’s appointment as Chief Executive is great news for Radiocentre Ireland. This is a hugely exciting project which sees all Ireland’s radio operators coming together to promote the unbeatable reach and the unique relationships enjoyed by Irish radio with our millions of listeners. Ciaran brings tremendous media experience, passion for radio and a wealth of insights, ideas and creativity to the role. We’re delighted to have him at the helm as we set out on our mission to spread the good news about Irish radio.”
Radiocentre Ireland was set up earlier this year by RTE and IBI. The board is made up of three representatives from RTE and three from Independent Broadcasters of Ireland, the organisation representing Ireland’s 34 independent radio stations operating at local, regional and national level.”