Well known and liked within the media, advertising and marketing industry Farrell was appointed managing director of Virgin Media TV in May 2020 having served as vice-president of commercial at Virgin Media Ireland since 2015. During this period he has overseen a considerable period of growth at the broadcaster, including the introduction of new channels and digital platforms, yielding higher viewership and increased share of commercial revenues. Prior to joining Virgin Media, he held senior roles with O2, The Irish Times, IPG Mediabrands and Davy.
“I’m very grateful to our entire team at Virgin Media Television for all that has been accomplished in recent years including our focus on exciting content, new channels, and our renewal of the public service TV broadcasting licence,” says Paul Farrell.
“In particular, I wish to pay tribute to the immense hard work and contribution of all our Virgin Media Television team. Their unwavering dedication and energy have been the driving force behind our success and has allowed us deliver excellent television programming to our deeply valued audiences. Áine has been a great colleague and is a fine leader and I wish her every success in her incoming new role as managing director.”
“Paul has guided Virgin Media Television through a significant period of development and growth. Under Paul’s leadership, Virgin Media Television has provided exceptional television programming, engaged Irish audiences and further strengthened the transition to digital. He has also assembled an exceptional leadership team and it is fitting that he is handing over the baton to Áine who will lead the team from strength to strength,” says Tony Hanway, Virgin Media Ireland CEO.