Estimates are always guesses, by definition. But educated guesses, based on long experience of working in the Advertising/Media sector.
A quick read of the attached will outline our reasoning but we are forecasting Media prices to rise by +30% in 2024…that’s huge and they’ll likely start end January. It’s also a total waste of your money unless, you avoid them and you can.
There’s a welcome anomaly in Media in that, if you book for the year, you’ll only pay the cost at the time of booking and in effect ‘hedge’ against further increases. You’ll not pay them.
You should therefore, consider booking now for the year as much as you can. Because at 30% increases, you’ll waste your money otherwise!