Ireland to streamline gambling ad oversight as new regulatory regime looms.
From NextIO:
In a bid to tighten oversight of gambling advertising, Irish regulators are preparing to divide responsibilities for handling ad-related complaints. This change comes as the country gears up for the implementation of a new regulatory framework aimed at curbing the influence of gambling ads and promoting responsible betting practices.The Gambling Regulation Act (GRA), only recently approved, set the stage for the creation of the Gambling Regulatory Authority of Ireland (GRAI). This authority is expected to begin operations by mid-2025, ushering in a new era of accountability for gambling operators in the country.
The Advertising Standards Authority for Ireland (ASA) announced on Tuesday that it had finalised an agreement with the GRAI to streamline the handling of complaints about gambling advertisements. This collaboration is designed to ensure greater clarity and efficiency for the public when lodging complaints.
Orla Twomey, CEO of the ASA, explained that the GRAI will manage complaints related to breaches of the GRA, including violations of the TV watershed and other obligations imposed by the legislation.
Meanwhile, complaints concerning breaches of the ASA’s code of standards that are not covered by the GRA will remain under the ASA’s jurisdiction.
Twomey emphasised that the partnership would enhance public accessibility to information about responsible gambling advertising, ensuring a more transparent and user-friendly process. “By joining forces with the new betting regulator, we are ensuring that the public can easily access information on responsible gambling advertising,” she added. Anne-Marie Caulfield, CEO-designate of the GRAI, echoed these sentiments, noting the importance of collaboration in addressing public concerns.
The ASA has also signed a cooperation agreement with Coimisiún na Meán, which is responsible for online safety and media regulation. This agreement establishes a cooperative framework to address shared interests in advertising and commercial marketing communications.The Gambling Regulation Act (GRA), only recently approved, set the stage for the creation of the Gambling Regulatory Authority of Ireland (GRAI). This authority is expected to begin operations by mid-2025, ushering in a new era of accountability for gambling operators in the country.
The Advertising Standards Authority for Ireland (ASA) announced on Tuesday that it had finalised an agreement with the GRAI to streamline the handling of complaints about gambling advertisements. This collaboration is designed to ensure greater clarity and efficiency for the public when lodging complaints.
Orla Twomey, CEO of the ASA, explained that the GRAI will manage complaints related to breaches of the GRA, including violations of the TV watershed and other obligations imposed by the legislation.
Meanwhile, complaints concerning breaches of the ASA’s code of standards that are not covered by the GRA will remain under the ASA’s jurisdiction.