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Just 2 pages, but the interesting graphic is the ranking of stations to attract audiences.
See it here JNLR Summary Q3 2023
From IMJ
The latest JNLR report for the Irish radio sector, shows that the daily radio audience has grown by 31,000 listeners to 3.35m while 92% of the adult population and 88% of those aged between 15-34 listen to a radio station every week.
Carried out by Ipsos, the latest JNLR report covers the period October 2022 to September 2023.
According to Radiocentre Ireland, once again, listening levels to local and regional radio continues to be very strong with almost 2.2m adults tuning in every weekday.
The latest daily audience levels of 3.35 million represents an increase in 176,000 listeners on an average weekday, when compared to the same period 2 years ago (October 2020 – October 2021).
“Live radio continues to deliver brilliant content that is consumed by millions of listeners every day. A record high in daily listeners is a testament to the quality of radio in Ireland and to the hard work and investment from radio stations up and down the country,” says Ciaran Cunningham, CEO, Radiocentre Ireland.
“There is a general boom in audio listening and live radio is at the heart of it, accounting for three quarters of all audio listening in Ireland,” he adds.
From the individual broadcaster’s perspective, the latest JNLR book throws up some interesting developments and trends both at national, regional and local level.
RTÉ
According to the latest JNLR book, RTÉ’s combined radio services reach 1.99m listeners, or 48% of the Adult 15+ population, every week. It also boasts 16 of the top 20 Irish radio programmes with Morning Ireland holding on to its billing as Ireland’s most listened to radio programme with 463,000 listeners, an increase of 23,000 listeners book-on-book.
In the post-Tubridy era, the Nine O’Clock Show had 347,000 listeners each weekday, an increase of 13,000 listeners.
The JNLR also shows that RTÉ Radio 1 is the only station with a weekly reach of over 1m people while RTÉ 2FM has a weekly reach figure of 727,000. Elsewhere RTÉ lyric fm has 313,000 weekly listeners.
Over at 2FM Breakfast with Doireann, Donncha, and Carl has 149,000 listeners tuning in on weekday mornings, an increase of 11,000 while Drive It with The 2 Johnnies ended the period up 11,000 at 151,000 listeners.
Elsewhere, Jennifer Zamparelli gained 3,000 listeners for her mid-morning slot ending the period with 136,000 Tracy Clifford added 6,000 listeners to take her audience in the afternoon slot to 113,000
Healy, Head of RTÉ Radio Strategy and RTÉ 2FM: “2FM continues to grow audiences right across the seven days of our schedule. We have seen our share of 15 to 34 olds increase to 12.4% for this period off the back of excellent performances during the weekday for Doireann, Donncha, and Carl, Jennifer Zamparelli, Tracy Clifford and The 2 Johnnies.
“In every radio market morning radio is the vital battle ground for radio stations, and I am thrilled for the entire Breakfast team for their continuous success with the show, which is up 11,000 listeners from the last survey. The 2 Johnnies are also up 11,000 listeners and have become a real appointment to listen, delivering a strong back end of the day for 2FM.”
Bauer Media Audio Ireland
Following a period of expansion, the latest JNLR book shows that stations owned by Bauer Media Audio have a combined weekly reach of 1.98m while daily listeners amounted to 1.28m, an increase on the last JNLR book.
For its part, Today FM has a daily listenership of 515,000, an increase of 15,000 book-on-book, while its weekly reach has grown by 21,000 to 959,000.
Key highlights of Today FM’s performance include The Last Word with Matt Cooper increasing his listenership by 7,000 book-on-book to 182,000 while Ian Dempsey’s Breakfast Show now has a listenership of 225,000, an increase of 4,000.
Eleswhere within the Bauer stable, Newstalk has grown its daily audience by 27,000 to 466,000 while its weekly reach has grown by 24,000 to 822,000. According to the JNLR, Newstalk has an all-time high national prime-time market share of 7.6% and 11.4% in Dublin.
Newstalk’s flagship programme, The Pat Kenny Show has 205,000 daily listeners according to the latest book, an increase of 25,000. Lunchtime Live, meanwhile, which is hosted by Andrea Gilligan has also made some gains, rising by 5,000 listeners to end the period with 107,000 listeners while Sean Moncrieff’s afternoon slot picked up 7,000 listeners to hit 110,000.
Bauer Media Audio’s other stations also fared well in the latest JNLR book. In Dublin, SPIN 1038, for example, is the most listened to music station on weekly basis with 267,000 listeners while 98FM increased its weekly listenership to 182,000, an increase of 2,000. SPIN South West, meanwhile, has increased its market share to 12.6% and maintains its position of biggest station in the region across weekly and daily reach.
In Cork, Red FM – Bauer Media’s most recent acquisition- is the most listened to station on daily and weekly reach Cork’s 96FM winning on market share. Neil Prendeville’s mid-morning show is also the most listened to show in the reg The latest IPSOS/ MRBI JNLR survey shows that 92% of the 15+ population tune into a radio station on a weekly basis. This figure has increased book-on-book meaning nearly 3.8 million people consume the medium on a weekly basis.
According to James Brownlow, Managing Editor, Music & Entertainment at Bauer Media Audio Ireland: “This is a brilliant set of results for Bauer. Our teams work so hard to deliver in-class content and it is great to see their efforts being recognised. Congratulations to the Today FM team for a truly magnificent set of figures, in touch of the million mark and dominating audiences as they have in the last year is a fantastic accomplishment. Along with significant growth or market leading positions from our other brands across Ireland has contributed to outstanding growth for Bauer Media in this survey.”
Chris Doyle interim CEO adds: “A huge thanks to all the team across Bauer for their dedication and creativity. The hard work and passion are connecting us with loyal audiences across Ireland and setting new records. It is fantastic to see Today FM and Newstalk achieving all-time highs in the latest results”.
Wireless Ireland
The latest JNLR was also a boost for Wireless Ireland giving it a strong position in the markets in which it operates. This includes the key Dublin market with FM104 delivering 7.6% primetime market share and Q102 with 5.3% for a combined 12.9% total of that market.
Meanwhile 96FM and C103 delivers a combined 35.4% market share in Cork, Live 95 built on its recent successes with a 28.4% share in Limerick, while LMFM completes a strong performance from our Wireless Ireland portfolio with a 31.7% primetime share in the North East.
Reach has also increased across the group with Wireless now delivering 19.3% of the national market on a weekly basis. This increased radio listening is complemented by increases in our digital audio output such as, increased listening hours for talkSPORT Ireland and record breaking downloads for The Kinahans podcast.
Commenting on the results, Sean Barry, Managing Director of Wireless Ireland: “We’re delighted with the latest set of listenership figures as we look forward to building our audience further into the future. Our performance in Dublin is particularly pleasing with growth in market share of 2% since last year, taking our combined Dublin primetime share to 12.9%. These results also confirm that many new listeners joined our group of stations in the last year which is also pleasing. Our mix of great music, entertainment and relevant local content resonates strongly with our audiences.
The continued growth across radio, digital audio, web and social media is testament to the hard work and dedication of all our teams across Wireless Ireland.”
From IMJ Adworld:
Gavin Deans, the managing director of the Bauer Media-owned Media Central has been appointed as RTÉ’s new commercial director, replacing Geraldine O’Leary who stepped down from the role in July, two months before she was scheduled to retire. Deans, who is 45, will take up his new role in February 2024.
Deans is well known and well connected in the Irish media industry, having worked in various media sales and management roles across the print and broadcasting industries. Initially starting his career with Trinity Mirror, now part of Reach plc, he worked for Metro Ireland as sales manager before joining News International in 2007 as sales manager for the Sunday Times. In 2012, he joined Denis O’Brien’s Communicorp group as sales manager for 98FM and Spin 1038. Then in 2014 he was instrumental in setting up the sales house Media Central, which managed advertising and sponsorship sales for stations within Communicorp. In September, Bauer Media acquired Media Central, having already acquired Communicorp in June 2021.
“RTÉ holds a special place in Ireland’s media landscape. I am genuinely inspired by its commitment to delivering high-quality content and serving the needs of the public,” says Deans.
“At the same time, I understand the challenges that RTÉ and the media sector face. As I set about the task of evolving a best-in-class commercial strategy for Ireland’s national public service media, my focus, and that of my new colleagues in RTÉ, will be to deliver the maximum amount of revenue possible to safeguard RTÉ’s public service portfolio for current and future generations,” he says.
“I am delighted to welcome Gavin to RTÉ and to the leadership team. As we prepare to deliver a new strategic vision for RTÉ, the role of our commercial division will be critical. As a dual-funded broadcaster, the monies we generate from our content is re-invested into the creation of new content. Commercial revenue will be an essential pillar of a sustainable RTÉ and, with his unparalleled experience as an innovator in the sector, I am confident that our excellent commercial team will have a leader that can drive results for RTÉ, and for the audiences we serve,” adds Kevin Backhurst, director general, RTÉ.
Radio listenership in Ireland is in a very healthy position, according to the latest survey which shows that close to 3.8million people (3,791,000) listen to the radio every week.
Bauer Media Audio Ireland, home to some of the country’s leading radio stations including Today FM, Newstalk, 98FM, SPIN 1038, SPIN South West and Cork’s Red FM now has a combined weekly reach of almost 2million listeners (1.98million) and a daily listenership of 1.28million, a further increase on the last published results in July.
Bauer Media Audio Ireland’s station portfolio now has an all adults prime-time market share of 24.7% which jumps to 35.5% for the 25–44-year-old audience demographic.
At a national level, both Today FM and Newstalk recorded big audience increases across their respective prime-time schedules.
Today FM continues to grow its audience, recording marked gains in daily reach, weekly reach and across its flagship shows. Today FM now has a daily listenership of 515,000 (+15,000 BoB) and an impressive weekly reach of 959,000 (+21,000 BoB). The Ian Dempsey Breakfast Show continues in popularity with further audience growth in this latest report, the biggest breakfast show on commercial radio now has a listenership of 225,000 (+4,000 BoB) while The Last Word with Matt Cooper has increased its audience to 182,000 (+7,000 BoB) in the drive time radio timeslot.
Newstalk achieved big success in this report achieving all-time highs on all key audience metrics. The station entertains a daily audience of 466,000 (+27,000 BoB) while its weekly reach also increased significantly 822,000 (+24,000 BoB). Newstalk now has an all-time high national prime-time market share of 7.6% (+.6% BoB) and 11.4% (+1% BoB) in Dublin.
The Pat Kenny Show reinforced its position as Newstalk’s most listened to programme with 205,000 people tuning in daily, an increase of 25,000 listeners since the last survey. Lunchtime Live, presented by Andrea Gilligan now has an audience of 107,000 (+5,000 BoB) while in the afternoons Sean Moncrieff has reached a record 110,000 listeners (+7,000 BoB).
In Dublin, SPIN 1038 remains the most listened to music station on weekly reach with 267,000 listeners with its flagship breakfast show with Emma, Dave & Aisling heading towards a morning audience of 50,000 (47,000), while 98FM continues to increase its weekly listenership to 182,000 (+2,000 BoB).
SPIN South West has increased its market share to 12.6% and maintains its position of biggest station in the region across weekly and daily reach. SPIN South West also increased its breakfast and drive-time shows in this report.
In Cork, Red FM is the most listened to station on daily and weekly reach in the region and Neil Prendeville is the most listened to mid-morning show in the region, with an audience of 75,000.
From Radiocentre:
See the detail on this link now 654ced6382df430165b2c634_JNLR-Sales House Report 2023-3 (FINAL)-2
The latest JNLR audience figures released today show that the daily radio audience is at 3.35 million listeners, growing by a further 31,000 listeners and up 176,000 listeners over the past 2 years.
The JNLR report, covering the period October ‘22 to September ‘23 shows that Radio enjoys huge listenership with 92% of Irish adults and 88% of 15–34-year-oldslistening to radio every week.
The daily listenership levels are also hugely impressive with the daily audience growing by a further 31,000 compared the previous research period (July ‘22 –June ’23), with over 3.35 million adults listening to radio every single weekday, a record in recent years. Listenership for 15–34-year-olds also increased with 71% of this age group listening every weekday, an uplift of 12,000 listeners compared to the previous research period. Listening levels to local and regional radio continues to be very strong with almost 2.2 million adults listen to their local or regional station every single weekday.
Radio is enjoying an unprecedented boom period with continual increases in overall audience levels. The latest daily audience levels of 3.35 million represents an increase in 176,000 listeners on an average weekday, when compared to the same period 2 years ago (October ’20 – October ’21).
The ability to access content easily and the quality and popularity of Irish radio means that this latest JNLR shows that the average adult is listening to radio content for over 4 hours each day.
The recently published Irish Audio Report which looks at total audio listening shows that live radio dominates with a 74% share of total listening. Music streaming has a 12% share of listening while YouTube Music and Podcasts have a7% and 3% share respectively.
From Irish Independent.
The two giant social media platforms, owned by Meta, have begun charging under an agreement with European regulators
Under the new system, it will cost €12.99 per month for all accounts until March of next year, when it will rise to €12.99 for one account and €8 for every subsequent account.
It means that someone with a Facebook and an Instagram account will pay €20.99 per month, or €251.88 per year.
In exchange for paying the subscription, users will not see any ads on their feeds. A free version will remain available, but users will have to give their consent to Facebook and Instagram to use their personal data as a basis for showing them ads.
The ad-free subscription does not include a ban on ad-supported content from influencers, however.
A cheaper tariff can be accessed for €9.99 per month, and €6 per month for additional accounts, if the signup process is done on the web, rather than within the smartphone app. The difference in the price is accounted for by the 30pc charge that Apple and Google place on subscriptions enacted within apps downloaded from their App Stores. However, once a subscription is taken, access is available on any device.
The system is being introduced after European regulatory authorities, including the Irish Data Protection Commissioner, European Court of Justice and the European Data Protection Board, all ruled that Facebook and Instagram could no longer continue to rely on users’ personal data for ads without more explicit consent. In response, Meta, which owns Facebook and Instagram, is offering either explicit consent for ads based on personal data or a paid monthly subscription.
The system is specific to Europe, where data laws are stricter than in the US and other regions.
To avoid paying the subscription fee, Facebook and Instagram users must consent to the company’s use of their personal information as the basis of the day they see.
From Irish News (Signs of a softening Market?).
Broadcasting giant ITV has revealed plans to cut spending on content this year as it warned that advertising revenues are set to fall by 8% in 2023.
The group behind hit TV shows such as I’m A Celebrity … Get Me Out Of Here! and Love Island said total advertising revenues fell 7% to £1.45 billion in the first nine months of 2023, despite edging up by 1% in the third quarter.
Total revenues lifted 1% to £2.98 billion in the period, however, as its studio and digital performance offset the drop in traditional TV ad demand.
ITV said a “challenging” economic backdrop will leave total ad revenues lower over the full year, with falls of 15% in November and between 10% and 15% in December compared with a year earlier, when demand was boosted by the Fifa World Cup.
As a result of the ad pressures, it said, content spend will be cut by £10 million to £1.29 billion in 2023, with plans to push this into next year instead.
Chief executive Dame Carolyn McCall said: “ITV continues to make good strategic progress despite the challenging macro environment which is impacting the advertising market and also the demand for content from free-to-air broadcasters in the UK and internationally.
“We are on track to deliver £15 million of cost savings in 2023, as part of our previously announced £50 million cost saving target between 2023 and 2026.
“In addition, we will rephase £10 million of content spend from 2023 into 2024.”
Its studios arm, which also produces popular series such as The Voice, Queer Eye and Line Of Duty, delivered a 9% rise in revenues to £1.5 billion over the first nine months of 2023.
Its digital ad revenues in the wider business jumped 25%, while its content streaming hub, ITVX, helped wider digital turnover lift 23%.
But it said the content market is being held back in the short term by the US writers’ and actors’ strikes, which is set to hit 2024 revenues, deferring some of this into 2025.
It is expecting full-year studios revenue growth to pull back sharply to 3% in 2023, down from 19% in 2022.