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About Stuart Fogarty

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So far Stuart Fogarty has created 106 blog entries.

Radio Listenership Continues to Remain Strong According to Latest JNLR Report

From IMJ: Radio listenership in Ireland remains strong with the latest JNLR Ipsos B&A report showing that 91% of Irish adults and 87% of those aged between 15-34 listen to radio every week. The latest JNLR Ipsos B&A report – which covers January 2023-December 2023- also shows that daily listenership figures closed the year at 3.4m people, growing by 193,000 ...

2024-02-21T16:06:59+00:00February 21, 2024|New Media Offers, Opportunities & News|

New website to highlight media owners and connections. MOM.

From The Examiner: A new project which will allow the public to see who owns media organisations in Ireland and detailing their connections with individuals will be launched today. Media Ownership Monitor (MOM) Ireland will be the first of its kind in the EU and is being supported by Coimisiún na Meán, the new media regulator. MOM will be available ...

2024-02-21T16:04:43+00:00February 21, 2024|New Media Offers, Opportunities & News|

‘Year of elections’ could lift news publishers – even if print ads are not the next gin Heightened political climate should push people back to trusted content as long as publishers ‘stand up and own’ the space

From Irish Times (Admatic note: see the Newspaper Ad revenue decline): In a pessimism-reaffirming turn of events, newspaper advertisements have been removed from the basket of goods and services that the Central Statistics Office uses to track inflation – a fate that has not traditionally been a precursor to an era of stunning popularity. True, it is possible for an ...

2024-02-21T16:02:33+00:00February 21, 2024|New Media Offers, Opportunities & News|

Linear TV Advertising Captures Largest Share of TV Attention According to New Research

From Adworld (And Admatic totally agrees. TV is transformative) : New research into people’s attention levels while watching TV shows that linear TV captures the largest share of attention across all platforms. The results of the research, called “Nine Reasons to Pay Attention to TV”,  were presented by Amplified Intelligence’s Karen Nelson-Field at the annual TAM Ireland Long Lunch series ...

2024-01-30T15:36:07+00:00January 30, 2024|New Media Offers, Opportunities & News|

Irish Independent publisher Mediahuis seeks to lay off 10% of staff through voluntary redundancies

From The Journal (but this is worrying and not good - Admatic). This is the second voluntary redundancy scheme announced by the company in the past year. THE PUBLISHER OF the Irish Independent and the Sunday World is seeking to lay off around 10% of staff across the organisation as part of a voluntary redundancy scheme. Mediahuis Ireland owns the ...

2024-01-25T11:47:48+00:00January 25, 2024|New Media Offers, Opportunities & News|

Late Late Toy Show Edges Out Rugby In Most-Watched TV Ranking (BUT do look at the Sports trend. Live TV is becoming Sports led)

From BusinessPlus; The top 50 Irish TV programmes viewed by the public in 2023 have been detailed by TV Audience Measurement Ireland (TAM) and Nielsen Media. The Late Late Toy Show topped the ranking, with Patrick Kielty’s debit as host exceeding the audience for the show in 2022. With an average watchtime of 2hrs 32mins per day, broadcast television remains ...

2024-01-15T15:30:38+00:00January 15, 2024|New Media Offers, Opportunities & News|

Aoibhín Lennon Appointed Director Of Outdoor Media Association

From Business Plus: The Outdoor Media Association (OMA) has appointed Aoibhín Lennon as OMA Director. Lennon, previously a business director at Core, will oversee the association’s development across a range of initiatives within the Irish outdoor sector. Her experience spans multiple media companies in Ireland and Australia including Vizeum, Zenith Optimedia and Mediacom. The OMA is the representative body for ...

2024-01-09T15:39:12+00:00January 9, 2024|New Media Offers, Opportunities & News|

2024 Media Inflation estimated at a shocking + 30%! and how to avoid this cost.

Estimates are always guesses, by definition. But educated guesses, based on long experience of working in the Advertising/Media sector. A quick read of the attached will outline our reasoning but we are forecasting Media prices to rise by +30% in 2024...that's huge and they'll likely start end January. It's also a total waste of your money unless, you  avoid them ...

2024-01-08T12:11:51+00:00January 8, 2024|New Media Offers, Opportunities & News|
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