Latest Ad News
Facebook and Instagram begin charging €12.99 per month for ad-free feeds, with price hike due in March
From Irish Independent. The two giant social media platforms, owned by Meta, have begun charging under an agreement with European regulators Meta’s CEO Mark Zuckerberg. Photo: Nick Wass/AP Facebook and Instagram have begun charging Irish and European users €12.99 per month for access to their services as an alternative to seeing ads on the platforms. […]
ITV cutting content spend in 2023 as ad market remains ‘challenging’
From Irish News (Signs of a softening Market?). Broadcasting giant ITV has revealed plans to cut spending on content this year as it warned that advertising revenues are set to fall by 8% in 2023. The group behind hit TV shows such as I’m A Celebrity … Get Me Out Of Here! and Love Island […]
Spotify posts quarterly profit, user growth beats expectations
From RTE Spotify today swung to a quarterly profit aided by price hikes in its streaming services and growth in subscribers in all regions, and forecast that its number of monthly listeners would reach 601 million in this quarter. The company posted a third-quarter operating income of €32m, its first quarterly profit since 2021, helped […]
TikTok reaches 2 million users in Ireland
From RTE. Video sharing platform TikTok has announced that there are now 2 million people in Ireland using the app each month. The company said a community of creators across the country had helped it reach the milestone. “Our vibrant community of 2 million people across Ireland is made up of book lovers, foodies, families, […]
Consumer sentiment boosted by supports in Budget 2024
From The Irish Times. Rise in confidence driven by domestic factors as improved sentiment in Ireland contrasts markedly with other countries Irish consumer sentiment improved modestly in October as support measures rolled out in Budget 2024 made consumers a little less gloomy about their household finances, according to a consumer sentiment report. The Credit Union […]
Christmas FM Back on Air With New Competition for Irish Advertisers
From IMJ but we say, a very welcome return that deserves all of our full support! Has to be said, well done sponsors An Post, Coca-Cola and Cadbury. Very, very worthy. Christmas FM, the popular radio station that ‘Switches Christmas On’ every year will be back on air in late November and the seasonal station […]
Rugby World Cup. The TV viewing was a result!
We had Clients Advertising in The RWC. Not cheap (37k for a 60 seconder in the ‘in’ breaks) but incredible reaction. Whilst you query the costs, the reach was extraordinary and there’s a hardly a better way to corporately fly the flag. Every Client said they’d do it again!
New Radio Research
This from our Friends in UM and the Radio Centre. Terrific report in the Audio market (device usage etc) here The Irish Audio Market Report 2023-24 Excellent reading on Q3 2023 Versus Q2 2022 stations listenership here UM JNLR detailed Q2 2022 vs Q2 2023
Radio Advertising Revenues Rise to €113m Between Jan-Sept
From IMJ The Irish radio advertising market has reported revenues of €113m for the period January to September 2003. This is a 2% increase on the same figure in 2022. Revenue for the third quarter of 2023, meanwhile, was up by 1% when compared to the same period in 2022. According to Radiocentre Ireland, the […]