The launch of ‘Youradnow’ (? I know, I know but there you go) by Mediahuis for their titles as a Self Op, Self Serve Ad platform will worry the ad Agency sector. Albeit now only for family or planning notices, it’s easy to see how it will be extended to full display for all inventory […]

NEW FREE VOUCHER to ‘Thank you’ on Offer! All bookings via Admatic before December 30th 2022 , receive a 100 euro ‘All Gifts’ Voucher. Every booking you make, we will send you the voucher to the email address you registered within 7 days to say thank you. Ideal for Christmas! See the voucher info here […]

The Late Late Toy show, one of Ireland’s big family nights in, with 88% of homes with kids watching last year and an audience of over 1.7m – but at a cost….. 40k per spot, 10k per giveaway, so it’s becoming Ireland’s most lucrative big family nights too. Ask us if you’re interested. https://mediasales.rte.ie/wp-content/uploads/Late-Late-Toy-Show-2nd-Offer-V2.pdf  

From Adworld/IM SEPTEMBER Following on from the success the Love Island 2022- its most successful to date- Virgin Media Television (VMTV)  is seeking a sponsor for Season 9 and 10 of the popular series which will air in 2023.  As in previous years, interested parties are being asked to submit a sealed bid to VMTV […]

From Adworld September TV advertising revenues in Ireland in the first half of 2022 rose by almost 7% year-on-year to €127m, according to newly published figures from TAM Ireland. The €127m reported in the first half of 2022 covers TV spot advertising, broadcaster video-on-demand and partnerships/sponsorships. TV’s strong performance this year compares with the €115.39m […]

From The Irish Times September It’s not quite the Super Bowl — where 30-second advertising slots in the US football game can sell for $6.5 million (€6.5m) — but in terms of the ad rates in the Irish market and the clamouring demand from brands looking to buy into the seasonal extravaganza, the Late Late […]

From Marketing.ie SEPTEMBER TAM Ireland reports a strong first half of the year for TV advertising with total revenue up by almost seven per cent year on year and an increase of 10 per cent on 2019 to €127 million. The revenue extends  across spot, video on demand and sponsored TV broadcast revenue. The average […]

From Marketing.ie SEPTEMBER Cinema sales house Wide Eye Media has been rebranded to Pearl & Dean by its Irish parent company Deanforbes, which owns both businesses. WEM and P&D have been working closely together from a marketing perspective since 2015. The move will make the partnership official and establish brand consistency across the Republic of […]

But Note – Direct Business up 40% and that’s the switch we are seeing now. From RTE…. “Revenue for all radio operators in Ireland in the first six months of the year was up 18% on the same time last year, according to figures published by Radiocentre Ireland. The revenue data is based on the […]

New JNLR research July 2022 (radio).  From The Irish Independent here https://www.independent.ie/entertainment/radio/jnlr-figures-2fm-boss-says-replacing-louise-mcsharry-completely-justified-as-latest-radio-numbers-revealed-41874168.html Figures released under the Joint National Listenership Research (JNLR) show that the majority of RTÉ Radio 1’s weekday shows have increased their listenership while the big win for its sister station, 2FM, is with The Breakfast Show which is up 9,000 listeners to 123,000. […]