From Marketing: Charley Stoney has resigned as chief executive of the Institute of Advertising Practitioners in Ireland (IAPI) to become CEO of the European Association of Communications Agencies (EACA). Stoney will advocate at EU level on behalf of EACA member agencies, promote best and fair business practice, and ensure that the association remains relevant and […]

From RadioCentre; At Radiocentre Ireland’s recent Sounding Out 2024 event, research company Differentology released a study, commissioned by Radiocentre Ireland which focused on how audio can play a critical role in strategic brand growth objectives. The research sought to understand whether audio can drive brand growth by increasing a brand’s mental availability. The research study leaned […]

From Irish Times Bill is first significant reform of sector, estimated to be worth between €6bn and €9bn annually, since 1956 Landmark legislation to regulate gambling has finally been passed by the Oireachtas after 17 years of planning and the involvement of six successive ministers in trying to progress it. The Gambling Regulation Bill, championed […]

From Marketing Hearst Networks UK has extended its partnership with Sky Media, Sky’s commercial arm, by rolling out local advertising for Sky History, Crime + Investigation, and Blaze in Ireland. Sky Media Ireland will handle Hearst ad sales in the local market. Malcolm Murray, sales director at Sky Media Ireland, said the deal with Hearst […]

The news is finally out The Traitors is coming to RTÉ in 2025 and we are very excited to finally share the Sponsorship Package (see attached).   There will be an opportunity to package the Broadcast Sponsorship with the 2 x Product Placements, or individual packages. Guide prices below  Main Show Sponsorship €600,000 Car PP €150,000 […]

Christmas Day on RTÉ TV offers the perfect opportunity for your brand to reach a large audience at the busiest time of year. Peak time viewing on Christmas Day on RTÉ TV last year averaged at 490,500 Individuals, 43% share of Adults 15-34 and 43% of HKWK. Take a look at our offer for Christmas Day 2024.THE OFFERS […]

From Business Plus: Channel 4 has said it has reached a “crossover point” between linear and digital viewing. The British State-owned, advertising-funded broadcaster saw digital advertising revenue increase 10% to £280m last year while linear advertising revenue declined 16% to £642m. The company recently launched its ‘Fast Forward’ strategy with the aim of becoming a […]

From The RadioCentre: Limited spaces remain for Radiocentre Ireland’s Sounding Out 2024 event. The  event will take place on Thursday, the 10th of October and will feature Robert Heath, author of the seminal book “The Hidden Power of Advertising”.  Renowned strategist Craig Mawdsley (Founding Partner Craig + Bridget) will also talk about attention and whether it really matters for brands. […]

Now that the Sale has ended….New Offers on the homepage for October to December. Note the RTE late Late Toy Show offer, but also, digital, Press, Radio and Outdoor. Always, this time of year, please, please, please, book early because availability traditionally, becomes an issue.

From Irish Times (bold is ours): Broadcasting group enjoys stronger performance overall in 2023, a year when it reached its highest ever audience Virgin Media Television (VMTV) substantially narrowed its after-tax loss to €578,000 last year, accounts filed at the Companies Registration Office show. This compares to a net loss of €6.1 million in 2022. […]