From Business Plus: Channel 4 has said it has reached a “crossover point” between linear and digital viewing. The British State-owned, advertising-funded broadcaster saw digital advertising revenue increase 10% to £280m last year while linear advertising revenue declined 16% to £642m. The company recently launched its ‘Fast Forward’ strategy with the aim of becoming a […]

From The RadioCentre: Limited spaces remain for Radiocentre Ireland’s Sounding Out 2024 event. The  event will take place on Thursday, the 10th of October and will feature Robert Heath, author of the seminal book “The Hidden Power of Advertising”.  Renowned strategist Craig Mawdsley (Founding Partner Craig + Bridget) will also talk about attention and whether it really matters for brands. […]

Now that the Sale has ended….New Offers on the homepage for October to December. Note the RTE late Late Toy Show offer, but also, digital, Press, Radio and Outdoor. Always, this time of year, please, please, please, book early because availability traditionally, becomes an issue.

From Irish Times (bold is ours): Broadcasting group enjoys stronger performance overall in 2023, a year when it reached its highest ever audience Virgin Media Television (VMTV) substantially narrowed its after-tax loss to €578,000 last year, accounts filed at the Companies Registration Office show. This compares to a net loss of €6.1 million in 2022. […]

But we’ll have new offers on the homepage for Q4 2024. Keep an eye and notably, for The Late late toy Show but also radio, digital, press…  

From Irish Times (bold is ours): Broadcasting group enjoys stronger performance overall in 2023, a year when it reached its highest ever audience Virgin Media Television (VMTV) substantially narrowed its after-tax loss to €578,000 last year, accounts filed at the Companies Registration Office show. This compares to a net loss of €6.1 million in 2022. […]

From RadioCentre: Join our latest webinar where we will look at how brands used audio to deliver business success.  Zenith Media and Media Central will talk about Irish Life and their 23,688 Steps to Success with MyLife while Mindshare will reveal how Failte Ireland used local radio to bring the best of Ireland to every […]

Spending on advertising in the US is expected to increase 11.4% to $377bn this year, according to Magna. Improving macroeconomic conditions and high consumer demand for digital, streaming and cyclical events, including the Olympics and the presidential election, caused the media agency to revise its forecast up from June when it projected annual growth of […]

The Advertising Standards Authority, the independent advertising self-regulatory body responsible for promoting, regulating and enforcing the highest standards of marketing communications in Ireland, has appointed Ann Marie Lenihan, Clare Mulcahy, and Michael O’Keeffe to its Board. The appointments of Clare Mulcahy and Michael O’Keeffe to the Board represent a significant milestone for the Advertising Standards […]

You’ll see the Sale offers on the homepage and just click and book. Once you book at today’s prices, the Ads can appear anytime. Including 2025! so you avoid any media price increases. SUNSHINE RADIO  Buy 40 Spots (30 seconds) on Sunshine Radio (Dublin’s number one station) for €4,000. Save over 50%   https://app.admatic.ie/catalog/radio   […]