Latest Ad News
More October Price Increases by Radio Stations. Really?
Don’t worry because our discounts are still very strong, but that said on foot of the Indo (mediahuis), Irish Times Advertising price increases, now Radio stations are doing the same. But do remember Book early now to avoid further price rises. 98 FM, Spin, Spin SW, Today FM, Newstalk, IRadio, Beat, 4FM, have all increased […]
What? Press Ad Rate increase? Seriously Indo and Times?
October 1. It is with incredulity that we post this news…..that the Indo, Sunday Indo, Herald and Irish Times have INCREASED their Ad rates (as shown on this platform). By about +15% despite readership being in a fatal tanking decline (so much so that the Mediahuis CEO suggests they may not even print a paper […]
Mediahuis launches new Self Op Self Serve platform. Agencies beware.
The launch of ‘Youradnow’ (? I know, I know but there you go) by Mediahuis for their titles as a Self Op, Self Serve Ad platform will worry the ad Agency sector. Albeit now only for family or planning notices, it’s easy to see how it will be extended to full display for all inventory […]
Get your FREE 100 euro voucher before November 30th!
NEW FREE VOUCHER to ‘Thank you’ on Offer! All bookings via Admatic before December 30th 2022 , receive a 100 euro ‘All Gifts’ Voucher. Every booking you make, we will send you the voucher to the email address you registered within 7 days to say thank you. Ideal for Christmas! See the voucher info here […]
RTE Toy Show Late Late Show 2022 Package announced. Details here.
The Late Late Toy show, one of Ireland’s big family nights in, with 88% of homes with kids watching last year and an audience of over 1.7m – but at a cost….. 40k per spot, 10k per giveaway, so it’s becoming Ireland’s most lucrative big family nights too. Ask us if you’re interested. https://mediasales.rte.ie/wp-content/uploads/Late-Late-Toy-Show-2nd-Offer-V2.pdf
Virgin Media TV Seeks in Excess of €1.2m For Love Island Sponsorship in 2023 (No, seriously).
From Adworld/IM SEPTEMBER Following on from the success the Love Island 2022- its most successful to date- Virgin Media Television (VMTV) is seeking a sponsor for Season 9 and 10 of the popular series which will air in 2023. As in previous years, interested parties are being asked to submit a sealed bid to VMTV […]
TV Advertising Enjoys Strong Rebound in H1 2022 According to TAM Ireland
From Adworld September TV advertising revenues in Ireland in the first half of 2022 rose by almost 7% year-on-year to €127m, according to newly published figures from TAM Ireland. The €127m reported in the first half of 2022 covers TV spot advertising, broadcaster video-on-demand and partnerships/sponsorships. TV’s strong performance this year compares with the €115.39m […]
Want the prime ad slot in the Toy Show? That’ll be €86,000 for 30 seconds (last year about 88% of households with kids – 1.7m+ watched)
From The Irish Times September It’s not quite the Super Bowl — where 30-second advertising slots in the US football game can sell for $6.5 million (€6.5m) — but in terms of the ad rates in the Irish market and the clamouring demand from brands looking to buy into the seasonal extravaganza, the Late Late […]
TV advertising up in first half of 2022
From Marketing.ie SEPTEMBER TAM Ireland reports a strong first half of the year for TV advertising with total revenue up by almost seven per cent year on year and an increase of 10 per cent on 2019 to €127 million. The revenue extends across spot, video on demand and sponsored TV broadcast revenue. The average […]
Wide Eye Media now Pearl & Dean
From Marketing.ie SEPTEMBER Cinema sales house Wide Eye Media has been rebranded to Pearl & Dean by its Irish parent company Deanforbes, which owns both businesses. WEM and P&D have been working closely together from a marketing perspective since 2015. The move will make the partnership official and establish brand consistency across the Republic of […]
