From IMJ August: Increased revenues from digital audio and branded content like sponsorships and other partnerships made a significant contribution to the growth in commercial revenues generated by the Irish commercial radio sector in the first half of 2024, according to Radiocentre Ireland. Overall, the Irish radio advertising market  saw revenues increase by 2% to […]

From The Irish Times August (but we thought they did already?): Deal is part of a wider move to expand the group’s media services and product offering, says managing director. The Irish Times Group has acquired the remaining shares in luxury and lifestyle publisher Gloss Publications, the company behind magazine The Gloss, in which it […]

Radio Listenership JNLR report shows strong growth in Radio overall, but Spin is still the younger station and Sunshine for over 35’s in Dublin. RTE continues to dominate though. Always ask us, but the reports attached from our UM friends are excellent to have. Highlights: Overall Reach: A total of 3.3 million individuals tuned in to […]

From RTE Sinn Féin has spent the most on online ads in the past five years with Fianna Fáil a close second, according to new research. Analysis by Mulley Communications, using Google and Meta Ad Transparency tools, shows that Sinn Féin spent €64,149 in the past 90 days on online ads, twice as much as […]

From Marketing.ie: In Dentsu’s latest Pulse study, 1,000 Irish adults were asked about their holiday intentions for this year. The report found that nearly three-quarters of adults are planning to go on holidays in the coming months, with one in three having already decided on their destination in March. Although most consumers have made, or […]

From Business Post: RTÉ’s reputation saw the biggest decline over the last 15 years, according to the annual Ireland RepTrak study. Credit unions enjoyed the best reputation in Ireland in 2024, according to a new study. Over the past 15 years, An Post was the most reputable organisation among the Irish public, while RTÉ suffered […]

From RIPT: Government Departments have paid nearly €24 million euro to Irish print media, newspapers and magazines, for advertising since 2019. The figures, which were released in response to parliamentary questions by Independent TD Carol Nolan, show that every major newspaper in Ireland, and many local newspapers, over the period accepted advertising directly from the […]

Admatic comment “There was a time, when the Ads were found to be more interesting than the programmes…but not now. Because creativity is dire. It’s not ‘Advertising’ that’s disliked per se but rather, the communication. After all, if you asked people would they be prepared to pay for Facebook, Twitter, Virgin TV, Sky etc…instead of […]

From Ireland Live: Channel 4 has announced plans to invest millions of pounds worth of advertising in business founders it views as overlooked and underrepresented, as it shrugs off concerns about a TV advertising slump. Channel 4 Ventures, the broadcaster’s investment arm, said the launch of its new initiative Untapped is the first of its […]