March 7th –
The new JNLR Q4 data is here! As you may already know, JNLR is the Joint National Listenership Research which is an industry research project conducted on behalf of the Irish radio industry. Radio is still a key medium for Irish people with 78% (3.2m) of the total adult population tuning in daily.
The report shows that radio enjoys huge audience numbers with 84% of Irish adults 45+ and 68% of 15–34-year-olds listening to radio every week. Attached you’ll find a summary of Q4 2022 as well as a more detailed breakdown of YOY changes between Q4 2022 and Q4 2021.
The main highlights are as follows:
- While overall we’re seeing a slight decrease in programme listenership midweek, there’s a significant increase in weekend listening such as the Business and Playback.
- Against a drop in its listenership YOY, Morning Ireland is still the most tuned in radio programme nationwide.
- Radio One still has the largest market share nationally across several audiences.
- JNLR Summary Q4 2022
- UM JNLR detailed Q4 2022 vs Q4 2021