From Business PLUS: Netflix has said that 60m households watched the exhibition boxing match between YouTuber Jake Paul and Mike Tyson, the streaming giant’s first live sports broadcast. At peak viewing, viewers globally watched the fight, which took place at AT&T Stadium in Texas on 65m concurrent streams while nearly 50m watched Katie Taylor’s rematch […]

From Business plus Television advertising revenues for the first nine months of the year increased 7.6% compared to the same period in 2023. Figures from TAM Ireland show that revenues for January to September totalled €198.3m, coming in ahead of expectations and representing the highest total for six years. There was an 8% increase year-on-year […]

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From Irish Independent There should be a requirement on social media platforms to verify ads for financial products before posting them online, as a way of combatting fraud, according to Banking & Payments Federation Ireland (BPFI). Before accepting an ad, the platforms should have to check with national authorities that the company involved is authorised […]

ENSURE YOUR JANUARY CAMPAIGNS GO LIVE WITHOUT A HITCH! Poster Delivery Deadline (Cycle 1): COB 20th December Artwork Deliver Deadlines: COB Friday 6th December Digital Deadline: COB Wednesday 18th December **Exception – any DYNAMIC copy must be supplied prior to the 4th of December to allow for testing) BLANKING REQUESTS Christmas Copy Blanking Request Deadline: […]

From Marketing: Charley Stoney has resigned as chief executive of the Institute of Advertising Practitioners in Ireland (IAPI) to become CEO of the European Association of Communications Agencies (EACA). Stoney will advocate at EU level on behalf of EACA member agencies, promote best and fair business practice, and ensure that the association remains relevant and […]

From RadioCentre; At Radiocentre Ireland’s recent Sounding Out 2024 event, research company Differentology released a study, commissioned by Radiocentre Ireland which focused on how audio can play a critical role in strategic brand growth objectives. The research sought to understand whether audio can drive brand growth by increasing a brand’s mental availability. The research study leaned […]

From Irish Times Bill is first significant reform of sector, estimated to be worth between €6bn and €9bn annually, since 1956 Landmark legislation to regulate gambling has finally been passed by the Oireachtas after 17 years of planning and the involvement of six successive ministers in trying to progress it. The Gambling Regulation Bill, championed […]

From Marketing Hearst Networks UK has extended its partnership with Sky Media, Sky’s commercial arm, by rolling out local advertising for Sky History, Crime + Investigation, and Blaze in Ireland. Sky Media Ireland will handle Hearst ad sales in the local market. Malcolm Murray, sales director at Sky Media Ireland, said the deal with Hearst […]