Latest Ad News
Superb SKY rugby Packages for The Lions Rugby Tour.
Starts June 20th in the Aviva actually but every match, one spot, 20k Obviously you can double that etc but advertising in rugby is very ABC1 and this will be HUGELY popular. Great price, click the link for more…. Lions Sky Media Ireland 2025 Package
Industry must wake up to fraudulent ad spend, warns marketing analyst
From Irish Times It’s time to get real about advertising, American marketing guru Bob Hoffman tells Dentsu’s Dave Winterlich Ad man and bestselling author of books such as Marketers are from Mars, Consumers are from New Jersey; Advertising for Skeptics; and AdScam, Bob Hoffman is back shining an unfiltered light on the industry. He’s not […]
Wireless (sky) Ireland rebrands as Onic
From MediaPlus: Wireless Ireland rebrands as Onic Wireless Ireland, the operator of radio stations such as Dublin’s FM104, Q102, Cork’s 96FM and C103, has rebranded as Onic. The group’s representative sales house, urbanmedia, will also be renamed Onic. Additionally, the group will launch new POD and VOD offerings under the Onic Originals banner, including podcasts hosted […]
Media Awards 2025 Deadline Extended to March 27
The organisers of the Media Awards 2025 have announced a deadline extension. The new deadline for entries is now March 27 at 6pm. The organisers have also advised entrants that their entries will only be accepted via the awards entry portal. In addition, entry templates and an entry kit are available for download to help […]
Going Green for Paddy’s Day….
Some brands take the Irish advantage and this is worth a look, courtesy of IMJ Adworld: https://www.adworld.ie/2025/03/14/out-look-ooh-goes-green-for-st-patricks-day/
Irish Independent owner reports lower advertising revenues
From Irish Times Revenues at Mediahuis ‘stable’ year-on-year at €1.2 billion, Belgian group report The Belgian group that owns the Irish Independent and Sunday Independent said its revenues were unchanged last year at €1.2 billion despite a decline in advertising sales and increased labour costs. In a statement on Thursday, Mediahuis reported operating profits of […]
TV AD REVENUE GROWS BY 5% IN 2024
From TAM The total advertising spend on TV in 2024 was €298,000,405- an increase of 5.3% on 2023. This is great news for the TV industry and really shows the power, strength and agility of this media throughout a continuously morphing media landscape. Commercial impacts saw a significant surge this year up 7.7% on 2023 […]
Marty Whelan’s wonderful world has extra appeal in dark times
Admatic say, Marty has been a friend for 30 years and he’s the most genial, decent of people. What you see, is what you get. Deserves every support and not just that, his show is so well supported loyally that it’s a benefit to advertisers. One of the greats. From Irish Times The genial Lyric […]
NEW Radio Listenership Announced (JNLR)
This is the independent research of Radio listenership considered ‘The bible’ for media planning. There’s no doubt, Radio still shows remarkable popularity!!! From The RadioCentre; The report shows that Radio is enjoying record levels of listenership with 3.9 million peoplenow listening to radio every week, the highest weekly listenership ever recorded, growing by 105,000 listeners […]
Advertising rate sought for Doireann Garrihy’s 2FM return revealed to be among most expensive at RTÉ
From Irish Independent RTÉ is seeking one of its highest radio sponsorship rates for Doireann Garrihy’s new 2FM show. As revealed in the Irish Independent, the public broadcaster wants €225,000 for an annual advertising package for Garrihy’s new afternoon slot. The Dancing with the Stars presenter (32) – who is getting a six-figure salary to […]