Admatic Comment: This is really interesting by Hugh Linehan. AI searches are becoming much more common notably by younger users and a consequence of that, will be to reduce clicks on paid Search for Google (such as PPC). Open AI is a Google threat to Google’s search advertising monopoly. And now Open AI is taking […]

From Adworld The Association of Advertisers in Ireland (AAI) has appointed Energia marketing director Geoff Codd as its new president, with McDonald’s Media Lead for the UK and Ireland Jennifer Power named vice-president. Codd takes up the presidency for a two-year term, which also includes the organisation’s  75th anniversary. He has worked with Energia since […]

From Irish Times Marketing and advertising budgets are often the first casualties during times of economic stress. Profits at the company behind the Irish arm of advertising group Publicis grew 12 per cent in 2024 to more than €4.5 million, its accounts show. Publicis, which includes the ESB, Heineken, the HSE, and Virgin Media among […]

From The Indo: Figure does not include income from platforms such as Spotify, Acast and YouTube which add more than €20m. Irish radio generated advertising revenue of €165.6m last year, up just under 1pc, according to research by an industry body. There was a strong performance by digital audio, where revenue increased by over 11pc […]

From Waterford News & Star: The Irish Times is selling its 75 per cent stake in Waterford-based radio station WLR FM to the Daily Mail Group. Under the acquisition, which is subject to regulatory approval, Des Whelan will continue as a part-owner, retaining his 25 per cent share. The Irish Times became a shareholder in […]

From Irish Times: (ADMATIC Comment: There’s something very odd about that headline? And the note on Radio in it too – TAM Ireland Commercial Channels reached an average of 74.3% of Adults 15+ each week in October 2025 Adults 15+ watched an average of 141 minutes (2 hours 21 minutes) each day in Oct 2025 […]

From Marketing.ie: TAM Ireland, the body that measures TV audiences in tandem with Nielsen Ireland, has released the latest instalment in its adland survey series. The results shine a light on a familiar question: do people working in advertising, also known as adland, see the world differently from the general public, and does that shape […]

From IMJ: As alcohol consumption habits in Ireland continue to change, Heineken Ireland is tackling the social stigma around moderation and drinking culture in Ireland with a new report on how socialising is changing. As the market leader in the non-alcohol category with Heineken 0.0, the company says it is  focused on building and elevating […]

24-096094-JNLR-Sales House Rpt 2025-3   From The Radiocentre: The latest JNLR/Ipsos survey reveals that radio continues to enjoy record audiences , with almost 3.5 million adults tuning in each weekday — an increase of 59,000 listeners compared to the same period last year. While population growth has contributed to this increase, radio’s average weekday audience has […]

Note from Admatic: have to honest, find this story difficult to believe. 24% increase overall? Yet all the Agencies claim to be struggling this year. ALL. And Media Owners – RTE Ad revenue is down, so where’s these Advertising increases going then? A 24% increase is world record territory. Champagne stuff.  The survey also said […]