Why OOH Will be Better Than Ever in 2024
From Adworld: Out of Home in Ireland saw substantial growth in 2023. The channel is in rude health, brimming with dynamic vibrancy and we foresee advertiser 2024 investment surpassing that of 2019 levels, the pre pandemic benchmark for the OOH industry. Depending on the source you read, global 2024 total ad-spend is expected to grow between 4.5% and 6%. We ...