New Late Late. How did it go?

Late Late Show first night 2023 vs 2022 Patrick Kielty’s first ever Late Late Show on Friday the 15th of September got off to a great start, 614,000 viewers and a 60% share! 2023 vs 2022 opening night of the LLS for Adults, Ads2544, HKWK and AdsABC1.  Big increases for all audiences;  +56% Adults, +52% Ads2544, +45% HKWK and +43% ...

2023-09-18T15:08:18+00:00September 18, 2023|New Media Offers, Opportunities & News, Uncategorized|

To build a brand, question everything. Why? Why? & Why again.

The true strength in marketing or advertising is to question everything. The glass is never (and never can be) half full. Think about that. A brand is a 'living breathing thing' because attitudes change, culture changes so brands must change too. Polaroid was innovative. They saw that camera film took days to process then and of course, if you’re ...

2022-01-18T13:13:41+00:00January 18, 2022|Uncategorized|
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