From Breaking News: A watershed ban on television and radio alcohol advertising is to be introduced next month when new legislation is enacted. The aim is to protect children from exposure to alcohol advertising and to break any positive associations that may exist between alcohol and lifestyle On January 10th, the hours permitted under the […]

From Marketing A new report for Bauer Media Audio Ireland (BMAI) provides an update on how consumers interact with and consume digital audio, connected tv and social media. In particular, it gives a glimpse at the inroads digital audio has made in daily lives where it now leads in terms of trust, authenticity and willingness […]

From Irish Times: Omnicom and Interpublic in talks to merge in $30bn-plus deal to create the world’s largest advertising agency (Admatic update December 12th – deal completed) The global advertising industry will surpass $1 trillion (€945 billion) in revenue for the first time this year, with Google, Meta, ByteDance, Amazon and Alibaba expected to earn […]

From NextIO: In a bid to tighten oversight of gambling advertising, Irish regulators are preparing to divide responsibilities for handling ad-related complaints. This change comes as the country gears up for the implementation of a new regulatory framework aimed at curbing the influence of gambling ads and promoting responsible betting practices.The Gambling Regulation Act (GRA), […]

From Business PLUS: Netflix has said that 60m households watched the exhibition boxing match between YouTuber Jake Paul and Mike Tyson, the streaming giant’s first live sports broadcast. At peak viewing, viewers globally watched the fight, which took place at AT&T Stadium in Texas on 65m concurrent streams while nearly 50m watched Katie Taylor’s rematch […]

From Business plus Television advertising revenues for the first nine months of the year increased 7.6% compared to the same period in 2023. Figures from TAM Ireland show that revenues for January to September totalled €198.3m, coming in ahead of expectations and representing the highest total for six years. There was an 8% increase year-on-year […]

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From Irish Independent There should be a requirement on social media platforms to verify ads for financial products before posting them online, as a way of combatting fraud, according to Banking & Payments Federation Ireland (BPFI). Before accepting an ad, the platforms should have to check with national authorities that the company involved is authorised […]

ENSURE YOUR JANUARY CAMPAIGNS GO LIVE WITHOUT A HITCH! Poster Delivery Deadline (Cycle 1): COB 20th December Artwork Deliver Deadlines: COB Friday 6th December Digital Deadline: COB Wednesday 18th December **Exception – any DYNAMIC copy must be supplied prior to the 4th of December to allow for testing) BLANKING REQUESTS Christmas Copy Blanking Request Deadline: […]