From Irish Times: (ADMATIC Comment: There’s something very odd about that headline? And the note on Radio in it too – TAM Ireland Commercial Channels reached an average of 74.3% of Adults 15+ each week in October 2025 Adults 15+ watched an average of 141 minutes (2 hours 21 minutes) each day in Oct 2025 […]

From Marketing.ie: TAM Ireland, the body that measures TV audiences in tandem with Nielsen Ireland, has released the latest instalment in its adland survey series. The results shine a light on a familiar question: do people working in advertising, also known as adland, see the world differently from the general public, and does that shape […]

From IMJ: As alcohol consumption habits in Ireland continue to change, Heineken Ireland is tackling the social stigma around moderation and drinking culture in Ireland with a new report on how socialising is changing. As the market leader in the non-alcohol category with Heineken 0.0, the company says it is  focused on building and elevating […]

24-096094-JNLR-Sales House Rpt 2025-3   From The Radiocentre: The latest JNLR/Ipsos survey reveals that radio continues to enjoy record audiences , with almost 3.5 million adults tuning in each weekday — an increase of 59,000 listeners compared to the same period last year. While population growth has contributed to this increase, radio’s average weekday audience has […]

Note from Admatic: have to honest, find this story difficult to believe. 24% increase overall? Yet all the Agencies claim to be struggling this year. ALL. And Media Owners – RTE Ad revenue is down, so where’s these Advertising increases going then? A 24% increase is world record territory. Champagne stuff.  The survey also said […]

Some features and pricing from The Irish Times. Magazines and so on. Christmas 2025

From Adworld RTÉ is seeking to generate a minimum of €500,000 in advertising and sponsorship revenue from this year’s Late Late Toy Show, with a limited number of premium sponsorship packages going to market ahead of the December 5th broadcast. The broadcaster will also be hoping for a big take-up of its audience giveaway packages. […]

From Irish Times Ms Veldon spent 30 years with the media group, including five as deputy editor with The Irish Times The group managing director of The Irish Times, Deirdre Veldon, is to step down from her role to pursue other professional opportunities. She has been in the post since late 2022. As an interim […]

From Irish Times Sheena Peirse will take over at helm at Irish arm of media group from October 1st Irish Independent owner Mediahuis Ireland has announced the appointment of Sheena Peirse as chief executive. Ms Peirse, who is currently the company’s chief customer officer, will succeed Peter Vandermeersch at the helm from October 1st next. […]

From Business Plus Irish brands have been leveraging influencers as part of their marketing strategy for several years, and the practice is on the rise, writes Chris Cashen. Noise, the digital agency, has estimated that businesses spent €32m hiring influencers to promote them on social media in 2023. That figure is expected to have increased […]