The latest JNLR/Ipsos survey reveals that radio is enjoying its largest audience ever, with 3.5 million people tuning in each weekday — an increase of 57,000 listeners compared to the same period last year. The survey also shows that the 9:00 to 9:15 a.m. slot attracts the largest audience of the day, with 1.65 million listeners — 35% […]

From Adworld New figures published by RadioCentre Ireland, show that Irish radio generated revenues of €79.4 million in the first half of 2025, an increase of 2% compared to the same period in 2024.  According to the figures, the Irish radio advertising market enjoyed revenues of €79.4 million for the January to June 2025 period, […]

from The Guardian: One in five young viewers go to platform first when they turn on TV, as older people also watch more of its content. Children are now heading to YouTube from the moment they turn on the television, in the latest sign of the video platform’s migration from the laptop to the living […]

From adworld RTÉ has unveiled a €400,000 sponsorship opportunity for its largest-ever drama series of drama, offering brands the chance to align with 37 hours of premium Irish content set to air across 2025 and 2026. The sponsorship covers seven major Irish drama series, including returning titles such as Hidden Assets (S3), The Dry (S3), […]

From Irish Indo Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming legal uncertainties due to new EU rules on political advertising, the US social media company said on Friday. Meta’s announcement echoed Alphabet unit Google’s decision announced last November, underscoring Big Tech’s pushback […]

We knew and worked with Frank both in Arks (under the guidance of the great ‘Gentleman Jim Nolan’) and later, when he was associated with Frank O’Hare’s ‘The Creative Department’. Indeed, his wife Catherine Donnelly, was famously a creative legend herself at McConnells. Recently too, as we sat outside The Oval Bar on Abbey Street, […]

Bloom, pluto and We Are Tap have grouped to form Kith&Kin, a new independent network of agencies. Kith&Kin will provide fully integrated solutions in Ireland and abroad across brand experience, strategic communications, full-service advertising, media, and experiential marketing. The launch comes following rapid change in the marketing landscape caused by Brexit, Covid and lately artificial intelligence. The […]

Interesting only that it shows Display Advertising growing faster than Search. And of course, the ongoing rise of digital advertising….but then it’s IAB so they would say that, wouldn’t they. Still here it is; IAB Ireland IRM Online Adspend Study 2024 PDF  

From Marketing New regulations requiring public bodies to dedicate a portion of their advertising to the Irish language continue to impact  adland. GroupM’s latest Media Tracker report delves into the evolving public awareness, recall, and perception of Irish language advertising across various media platforms. While visibility is up, a complex and nuanced picture of public […]

And here’s the advertising package…..The Traitors Ireland Airtime Package