From MediaPlus: Wireless Ireland rebrands as Onic Wireless Ireland, the operator of radio stations such as Dublin’s FM104, Q102, Cork’s 96FM and C103, has rebranded as Onic. The group’s representative sales house, urbanmedia, will also be renamed Onic. Additionally, the group will launch new POD and VOD offerings under the Onic Originals banner, including podcasts hosted […]

The organisers of the Media Awards 2025 have announced a deadline extension. The new deadline for entries is now March 27 at 6pm. The organisers have also advised entrants that their entries will only be accepted via the awards entry portal. In addition, entry templates and an entry kit are available for download to help […]

Some brands take the Irish advantage and this is worth a look, courtesy of IMJ Adworld: https://www.adworld.ie/2025/03/14/out-look-ooh-goes-green-for-st-patricks-day/  

From Irish Times Revenues at Mediahuis ‘stable’ year-on-year at €1.2 billion, Belgian group report The Belgian group that owns the Irish Independent and Sunday Independent said its revenues were unchanged last year at €1.2 billion despite a decline in advertising sales and increased labour costs. In a statement on Thursday, Mediahuis reported operating profits of […]

From TAM The total advertising spend on TV in 2024 was €298,000,405- an increase of 5.3% on 2023. This is great news for the TV industry and really shows the power, strength  and agility of this media throughout a continuously morphing media landscape. Commercial impacts saw a significant surge this year up 7.7% on 2023 […]

Admatic say, Marty has been a friend for 30 years and he’s the most genial, decent of people. What you see, is what you get. Deserves every support and not just that, his show is so well supported loyally that it’s a benefit to advertisers. One of the greats.  From Irish Times The genial Lyric […]

This is the independent research of Radio listenership considered ‘The bible’ for media planning. There’s no doubt, Radio still shows remarkable popularity!!! From The RadioCentre; The report shows that Radio is enjoying record levels of listenership with 3.9 million peoplenow listening to radio every week, the highest weekly listenership ever recorded, growing by 105,000 listeners […]

From Irish Independent RTÉ is seeking one of its highest radio sponsorship rates for Doireann ­Garrihy’s new 2FM show. As revealed in the Irish Independent, the public broadcaster wants €225,000 for an annual advertising package for Garrihy’s new afternoon slot. The Dancing with the Stars presenter (32) – who is getting a six-figure salary to […]

From Irish Times The Irish advertising market will grow by over 7pc this year, reaching €1.7bn, according to a forecast by the marketing group Core. The increase in ad spending will be fuelled by the growing popularity of digital platforms, and boosted by the expected launch of Amazon.ie in the first half of the year. […]

From BusinessPlus Virgin Media Television and TG4 will air matches from the League of Ireland’s men’s and women’s Premier Divisions this season Virgin Media has agreed a “landmark” four-year broadcast deal with the League of Ireland, giving the broadcaster exclusive rights to air the SSE Airtricity Men’s Premier Division. Virgin Media will air 36 matches […]