From Irish Times Sheena Peirse will take over at helm at Irish arm of media group from October 1st Irish Independent owner Mediahuis Ireland has announced the appointment of Sheena Peirse as chief executive. Ms Peirse, who is currently the company’s chief customer officer, will succeed Peter Vandermeersch at the helm from October 1st next. […]

From Business Plus Irish brands have been leveraging influencers as part of their marketing strategy for several years, and the practice is on the rise, writes Chris Cashen. Noise, the digital agency, has estimated that businesses spent €32m hiring influencers to promote them on social media in 2023. That figure is expected to have increased […]

From Irish Times Companies will keep embarrassing themselves if they keep putting their customers last When an email arrived the other day with news about something called “ofi”, I felt a stab of pity. Some poor PR person working through the holidays must have fired off a press release without checking for typing mistakes, I […]

The latest JNLR/Ipsos survey reveals that radio is enjoying its largest audience ever, with 3.5 million people tuning in each weekday — an increase of 57,000 listeners compared to the same period last year. The survey also shows that the 9:00 to 9:15 a.m. slot attracts the largest audience of the day, with 1.65 million listeners — 35% […]

From Adworld New figures published by RadioCentre Ireland, show that Irish radio generated revenues of €79.4 million in the first half of 2025, an increase of 2% compared to the same period in 2024.  According to the figures, the Irish radio advertising market enjoyed revenues of €79.4 million for the January to June 2025 period, […]

from The Guardian: One in five young viewers go to platform first when they turn on TV, as older people also watch more of its content. Children are now heading to YouTube from the moment they turn on the television, in the latest sign of the video platform’s migration from the laptop to the living […]

From adworld RTÉ has unveiled a €400,000 sponsorship opportunity for its largest-ever drama series of drama, offering brands the chance to align with 37 hours of premium Irish content set to air across 2025 and 2026. The sponsorship covers seven major Irish drama series, including returning titles such as Hidden Assets (S3), The Dry (S3), […]

From Irish Indo Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming legal uncertainties due to new EU rules on political advertising, the US social media company said on Friday. Meta’s announcement echoed Alphabet unit Google’s decision announced last November, underscoring Big Tech’s pushback […]

We knew and worked with Frank both in Arks (under the guidance of the great ‘Gentleman Jim Nolan’) and later, when he was associated with Frank O’Hare’s ‘The Creative Department’. Indeed, his wife Catherine Donnelly, was famously a creative legend herself at McConnells. Recently too, as we sat outside The Oval Bar on Abbey Street, […]

Bloom, pluto and We Are Tap have grouped to form Kith&Kin, a new independent network of agencies. Kith&Kin will provide fully integrated solutions in Ireland and abroad across brand experience, strategic communications, full-service advertising, media, and experiential marketing. The launch comes following rapid change in the marketing landscape caused by Brexit, Covid and lately artificial intelligence. The […]