Departments have cut down on their use of X in the last three years. Government departments have spent millions on social media advertising and campaigns over the last 10 years, but have cut down on their use of X for ads almost entirely. New figures have revealed that more than €2m was spent on advertising […]

From: Department of Culture, Communications and Sport Published on: 19 February 2026 Last updated on: 19 February 2026 Minister for Culture, Communications and Sport Patrick O’Donovan has received Government approval to publish the Media Regulation Bill. The Bill will implement the main provisions of the European Media Freedom Act (EMFA) in Ireland. EMFA is an […]

From RTE; Social media platforms made €32m in revenue last year from scam ads targeting consumers in Ireland, according to new research. The study was commissioned by online banking platform Revolut and was conducted by Juniper Research. It found that in the Irish market, the average amount lost per scam social media ad is just […]

Admatic Comment: This is really interesting by Hugh Linehan. AI searches are becoming much more common notably by younger users and a consequence of that, will be to reduce clicks on paid Search for Google (such as PPC). Open AI is a Google threat to Google’s search advertising monopoly. And now Open AI is taking […]

From Adworld The Association of Advertisers in Ireland (AAI) has appointed Energia marketing director Geoff Codd as its new president, with McDonald’s Media Lead for the UK and Ireland Jennifer Power named vice-president. Codd takes up the presidency for a two-year term, which also includes the organisation’s  75th anniversary. He has worked with Energia since […]

From Irish Times Marketing and advertising budgets are often the first casualties during times of economic stress. Profits at the company behind the Irish arm of advertising group Publicis grew 12 per cent in 2024 to more than €4.5 million, its accounts show. Publicis, which includes the ESB, Heineken, the HSE, and Virgin Media among […]

From The Indo: Figure does not include income from platforms such as Spotify, Acast and YouTube which add more than €20m. Irish radio generated advertising revenue of €165.6m last year, up just under 1pc, according to research by an industry body. There was a strong performance by digital audio, where revenue increased by over 11pc […]

From Waterford News & Star: The Irish Times is selling its 75 per cent stake in Waterford-based radio station WLR FM to the Daily Mail Group. Under the acquisition, which is subject to regulatory approval, Des Whelan will continue as a part-owner, retaining his 25 per cent share. The Irish Times became a shareholder in […]

From Irish Times: (ADMATIC Comment: There’s something very odd about that headline? And the note on Radio in it too – TAM Ireland Commercial Channels reached an average of 74.3% of Adults 15+ each week in October 2025 Adults 15+ watched an average of 141 minutes (2 hours 21 minutes) each day in Oct 2025 […]

From Marketing.ie: TAM Ireland, the body that measures TV audiences in tandem with Nielsen Ireland, has released the latest instalment in its adland survey series. The results shine a light on a familiar question: do people working in advertising, also known as adland, see the world differently from the general public, and does that shape […]