Bloom, pluto and We Are Tap have grouped to form Kith&Kin, a new independent network of agencies. Kith&Kin will provide fully integrated solutions in Ireland and abroad across brand experience, strategic communications, full-service advertising, media, and experiential marketing. The launch comes following rapid change in the marketing landscape caused by Brexit, Covid and lately artificial intelligence. The […]

Interesting only that it shows Display Advertising growing faster than Search. And of course, the ongoing rise of digital advertising….but then it’s IAB so they would say that, wouldn’t they. Still here it is; IAB Ireland IRM Online Adspend Study 2024 PDF  

From Marketing New regulations requiring public bodies to dedicate a portion of their advertising to the Irish language continue to impact  adland. GroupM’s latest Media Tracker report delves into the evolving public awareness, recall, and perception of Irish language advertising across various media platforms. While visibility is up, a complex and nuanced picture of public […]

And here’s the advertising package…..The Traitors Ireland Airtime Package

The latest JNLR/Ipsos listenership data for the April 2024 to March 2025 period (pdf and powerpoint). JNLR Saleshouse Report 2025-1 Final.PPT The report shows that Radio is enjoying record levels of listenership with 3.94 million people now listening to radio every week, the highest weekly listenership ever recorded, growing by 128,000 listeners compared to the […]

FROM UM: Rory McIlroy has sealed his career Grand Slam with a nerve-shredding Masters victory after years of heartache. It was a nail-biting final day with audiences glued to their TV screens as Rory delivered a rollercoaster round, hitting every emotional high and low. Across the 4 days, viewing (avr 000s) is +95% on 2024 […]

From Adworld: The Advertising Standards Authority (ASA) has appointed three new members to its board. The first of these is Gary Joyce, co-founder and managing partner of Genesis, a business advisory and brand strategy consultancy.  With extensive board involvement across private, public, and not-for-profit sectors, she is currently deputy chair of Barnardos and serves on the […]

Coming soon. NEW. We’ve always been asked to do this and now it’s time. You want to meet other advertisers together and socially. We can do that. If enough of us join too, we’ll all be able to have greater impact too. So join us now in our new Admatic Club. We’ll give members a […]

It’s a soft media market right now, so we’ve reduced our media costs further. You’ll see them on our catalogue page but remember too….you can book now at lower prices… and run your advertising anytime during 2025 at those today prices, avoiding any further increases. https://app.admatic.ie/catalog