From Adworld September TV advertising revenues in Ireland in the first half of 2022 rose by almost 7% year-on-year to €127m, according to newly published figures from TAM Ireland. The €127m reported in the first half of 2022 covers TV spot advertising, broadcaster video-on-demand and partnerships/sponsorships. TV’s strong performance this year compares with the €115.39m […]

From The Irish Times September It’s not quite the Super Bowl — where 30-second advertising slots in the US football game can sell for $6.5 million (€6.5m) — but in terms of the ad rates in the Irish market and the clamouring demand from brands looking to buy into the seasonal extravaganza, the Late Late […]

From Marketing.ie SEPTEMBER TAM Ireland reports a strong first half of the year for TV advertising with total revenue up by almost seven per cent year on year and an increase of 10 per cent on 2019 to €127 million. The revenue extends  across spot, video on demand and sponsored TV broadcast revenue. The average […]

From Marketing.ie SEPTEMBER Cinema sales house Wide Eye Media has been rebranded to Pearl & Dean by its Irish parent company Deanforbes, which owns both businesses. WEM and P&D have been working closely together from a marketing perspective since 2015. The move will make the partnership official and establish brand consistency across the Republic of […]

But Note – Direct Business up 40% and that’s the switch we are seeing now. From RTE…. “Revenue for all radio operators in Ireland in the first six months of the year was up 18% on the same time last year, according to figures published by Radiocentre Ireland. The revenue data is based on the […]

New JNLR research July 2022 (radio).  From The Irish Independent here https://www.independent.ie/entertainment/radio/jnlr-figures-2fm-boss-says-replacing-louise-mcsharry-completely-justified-as-latest-radio-numbers-revealed-41874168.html Figures released under the Joint National Listenership Research (JNLR) show that the majority of RTÉ Radio 1’s weekday shows have increased their listenership while the big win for its sister station, 2FM, is with The Breakfast Show which is up 9,000 listeners to 123,000. […]

From Marketing.ie June 2022. News Ireland has rolled out a new multi-channel nationwide campaign for The Irish Sun daily tabloid newspaper. News Corp says thesun.ie saw “significant growth” over the past 12 months, with monthly users increasing by 19 per cent from April last year to the end of April 2022. Over the same period, […]

From The Examiner June 9th 2022.   RTÉ earned almost €5m in advertising revenue from its streaming player in 2020, despite the State broadcaster previously admitting it would likely cost “several million” in investment to bring it into line with international best standards. The RTÉ Player, whose poor performance has been repeatedly criticised by users […]

https://www.irishtimes.com/business/business-podcast/inside-business-ad-man-stuart-fogarty-on-disrupting-the-irish-market-1.4869310

Advertising. Do it Better. A series of 6 x 1 hour zoom sessions which will give you a better insight into how advertising works, why it doesn’t sometimes and therefore, how to do it better. This can also be in-office, or in-person, with a bespoke programme for your staff (and we say that, because we’ve […]