We’re delighted to be able to offer our Advertisers a new Advertising option on mobile. Ad Messenger delivers Ads across a whitelist of online publishers ensuring brand safety. It’s a scrolling ad format that delivers your message in a scrolling ‘breaking news’ style at the foot of mobile pages. See a demo here; https://admatic.myadmessenger.com/demotool/#/Qy8L8z It’s […]

Bauer Media are the people who bought Communicorp (2021 talked about as being a ‘100 million deal’) so they’re Newstalk, Today FM, 98FM etc owners and now they’ve added RED FM. You can read about that station in the Radio section (and buy spots!) but basically it’s Cork ‘younger’ station versus 96fm. The Irish Times […]

If you’re running a Radio Station, you can’t underestimate the power of The JNLR for your business. It basically determines how much Ad money you’re getting to get before the next one because it measures audiences (listeners). The JNLR is the Joint National Listenership Research which is an industry research project conducted on behalf of […]

From The Irish Times Oct 20 but reported by Bloomberg originally. You’ll see another story in this feed from earlier this year about how SNAP is losing out to TIKTOK  – “Snap reported its slowest quarterly sales growth ever, saying that a decline in advertising spending on the platform continues to drag on results. Snap fell […]

From Adworld “The Media Awards 2023 will take place on Thursday April 27th in the RDS, Dublin, according to the organisers. The Awards will be open for entries on January 20th and will close for entries on March 10th. Recognising the importance of sustainability in our daily working lives, the organisers have also announced the introduction of […]

Once you book media, you can then instantly upload your Ad copy (Press, Digital files, TV, Radio etc) directly onto Admatic here and it will always remain in your private Dashboard. Apart from the fact that it will be supplied to the media owner instantly, it also means you’ll have access to your Ads in […]

Excellent Newsletter from UM Ireland (Mediabrands/IPG) which has insights on Advertising style during a slowdown (“There is a growing emphasis on price promotion and the marketing of special offers in some sectors as consumers shop around for deals”), the new Netflix ad models and more. Well worth the read from an excellent agency at that. […]

Remember that on admatic.ie when you book media going forward (say for December/January/February etc) you pay the advertising price on the platform AT THE TIME YOU BOOK. So you therefore avoid any further price hikes and noting a potential deluge (which you’ll see in news just below this) following recent advertising price rises at The […]

Don’t worry because our discounts are still very strong, but that said on foot of the Indo (mediahuis), Irish Times Advertising price increases, now Radio stations are doing the same. But do remember Book early now to avoid further price rises. 98 FM, Spin, Spin SW, Today FM, Newstalk, IRadio, Beat, 4FM, have all increased […]

October 1. It is with incredulity that we post this news…..that the Indo, Sunday Indo, Herald and Irish Times have INCREASED their Ad rates (as shown on this platform). By about +15% despite readership being in a fatal tanking decline (so much so that the Mediahuis CEO suggests they may not even print a paper […]